Study On The Marketing Strategy Of Enterprises Under The Background Of Power System Reform

On March 15,2015,the central government put forward "Several Opinions on Further Deepening the Reform of Electric Power System",which also symbolizes the official start of a new round of power system reform in China.The most notable features of the new power system reform and the beginning of allowing social capital to operate the distribution of electricity brisiness.It can be seen that,based on the implementation of the reform,the current competition in the power industry will become fiercer,and the living environment of the original power companies will become more demanding.Therefore,if enterprises want to survive in the cruel market competition and get further development,they need to focus on tapping their own potential,improve their management and management level,and especially improve the overall level of marketing.This paper first briefly describes the background,significance,research ideas and methods of this research,and briefly summarizes the significance of this research.At the same time,the previous research literatures are reviewed,and the research ideas of this paper are summarized.At the same time,this paper briefly discusses the theoretical basis of this research,and provides guidance for the writing after this article.Secondly,this paper briefly introduces the current market environment of the power industry,and deeply analyzes the problems in the marketing of a power company and the main reasons for the formation of the problem.Finally,this paper combines the problems of the power company in marketing to give targeted decisions from four aspects:product,price,channel and promotion.Not only that,this paper also proposes the signing of the "Supply and Power Contract",the configuration of measuring devices,strengthening the professional quality of employees,strengthening marketing relations and optimizing performance evaluation,etc.,in order to ensure the smooth implementation of various marketing strategies.This paper aims to be based on the new round of power system deepening reform and deployment requirements proposed by the state in 2015,combined with the State Grid Corporation of the "three episodes(people,talents,intensive management),five major(large planning,large construction,large operations,large Based on the in-depth understanding of the marketing status of the enterprise,based on the market marketing value theory and the relevant theories of power marketing,the paper finds out the main marketing problems that the company currently has in the context of power system reform.And find out the root cause of the problem,and propose countermeasures and optimization suggestions to solve related marketing problems.