Research On The Price Mechanism Of Road Freight Considering The Imbalance Of Transportation Direction

Since the current road freight price cannot reflect the cost,the price mechanism cannot play the role of resource allocation,which not only restricts the sustainable development of the industry,but also affects the development of integrated transportation of goods.Therefore,it is necessary to solve the problems of price mechanism from the root cause,and to build a reasonable price mechanism for road freight,to promote the reasonable return of road freight prices,and to make the price re-optimize the role of freight resources.From the perspective of supply of road freight industry,combined with the imbalance of transportation direction,this paper systematically studies the pricing mechanism of road freight.Firstly,from the two aspects of price formation mechanism and price transmission mechanism,this paper analyses the problem of the current price mechanism of road freight transport is it can not fully reflect the real cost.It is concluded that the current price mechanism of road freight transport lacks the consideration of the imbalance of transportation direction,which leads to that price formation can not compensate for all the production costs,and price transmission mechanism is difficult to function.Secondly,using the theory of microeconomics,this paper makes an in-depth study on the imbalance of transportation direction caused by the characteristics of transportation supply and demand,analyses the influence of the imbalance of transportation direction on the rational cost allocation,market equilibrium and the formation of freight price,and systematically illustrates the important role of the imbalance of direction in the price mechanism;and then,by referring to the idea of joint products,this paper studies the formation of reasonable market equilibrium and reasonable freight rate of round-trip transportation by using the total supply and demand of round-trip transportation.Then,the paper studies the price mechanism of current road freight transport which does not consider the imbalance of direction,explains its existing problems from two aspects of market equilibrium and market entry,and analyses the influence on price transmission mechanism and market development.On this basis,the paper theoretically deduces the process of road freight price deviating from cost step by step.,and explains the causes of road freight market problems on the theoretical level.Finally,on the basis of the research on the imbalance of transportation direction,this paper constructs the reasonableprice mechanism of road freight transport from two aspects of price formation and price transmission,and puts forward relevant measures and suggestions.It is hoped that this paper can correct the current problems of the road freight pricing mechanism,make the price play a role in resource allocation,and ensure the sustainable development of the road freight market.