| New product is one of the important factors for a company to maintain market competitiveness.In the background of globalization,in order to meet the different needs of different countries,more and more transnational corporations will join the R & D centers of various countries to develop new products to meet the market demand.After the completion of the basic design,in order to reduce costs and maximize profits,transnational corporations will take localization as a key step in the new product development project.Therefore,it is one of the most important tasks for transnational corporations to localize and sell new products in the target market.Company K is a wholly owned subsidiary of China under the world's top 500 group K.Through global R & D,the company K introduced a new generation of products.In order to better adapt to the Chinese market and improve the competitiveness of products,company K needs to localize the new product.This paper takes the new product localization project as an example and takes the product cost control in the process of new product localization as the breakthrough point,divided the process of localization of company K's new products in China into four phases.These four phases are technology absorption phase,technology maturity phase,product improvement phase and continuous improvement phase.Through analyze the WBS of the localization project,the problems,methods and solutions of cost control which in the purchasing and supply chain,production outsourcing and other aspects that affect direct cost of product in each phase of the localization project are researched in detail.Finally,to achieve the purpose of reducing product cost and improving market competitiveness.And the content of product cost control in the process of localization of new products is summarized,so that it can be displayed systematically,which will be provided reference for product cost control of new product localization project in the future. |
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