The Research On The Differentiated Customers Relationship Management Of Direct Power-Purchase Of HS Thermal Power Plant

At present,the capacity of thermal power generator assembly units in China is still as high as 64%,which shows that thermal power enterprises are still the dominant force in the field of power generation.With the orderly promotion of the reform plan of China’s electric power system,the competition pattern of electric power market in which power generation enterprises carry out "bidding on the internet" has begun to show its scale.The direct purchase mode of large users shows strong market vitality.Power generation enterprises directly supply power to users with higher voltage level or larger power consumption,directly negotiate with large users about the sale of electric energy,effectively break the monopoly and introduce competition.Promote the construction,production and consumption of electric power into a virtuous circle.Direct power purchasing by large users is a new thing derived from the reform of power market.The research on customer relationship management of direct power purchasing can promote the cooperation between power generation enterprises and large users,expand the power marketing market of power generation enterprises and improve their operating profits,reduce the cost of power purchasing by large users enterprises,and effectively promote the power market trading system to be open,fair,competitive and orderly.At the stage of reform and development,it is of great practical significance to deepen the effectiveness of the reform of the electric power system in the new period.In this paper,Taking HS Thermal Power Company of F Province as the research object,on the basis of elaborating the relevant theories of customer relationship management,the paper analyses the current situation and existing problems of customer relationship management for direct power purchase of HS Company.Based on the industry particularity of direct power purchase transaction,the customer structure is analyzed under customer segmentation,and the detailed customer classification standards are customized.For different types of direct power purchase users,the customer relationship management for direct power purchase is analyzed separately.This paper evaluates the effect of the scheme design from two aspects of customer satisfaction and loyalty,and elaborates the guarantee measures of the scheme implementation from the aspects of organization,system,resources and capability.The research results have important reference value for promoting win-win cooperative relationship between HS thermal power company and large customers and customer relationship management of similar power generation enterprises.