The Research On Major Customer Relationship Management Of R Wind Power Company

With the deepening of globalization and the development of industry integration and scale,in the tide of market economy,enterprises are facing more and more changes.In order to further increase market share and market competitiveness,companies are also more cruel and complicated when participating in market competition.Under this circumstance,how to meet customer needs and enhance customer loyalty by improving the quality of products and services is a major issue that many companies face.Many companies are beginning to shift from a "product-centric" development philosophy to a "customer-centric" one.As one of the core resources of an enterprise,customer is very important to the development of an enterprise.Customer management directly determines whether an enterprise can develop steadily and sustainably.It is at the core of modern enterprise management.Therefore,enterprises should actively establish the development concept of "customer-oriented" and build a perfect and scientific customer management system.This paper takes R wind power company as the research object and conducts a comprehensive research and analysis on its customer management system.According to the development characteristics and actual situation of R wind power company,problems existing in its customer management process are found from different perspectives,mainly including low customer satisfaction and insufficient attention to customer relationship management,the whole internal system is not perfect,and the corresponding configuration of automatic information management system lags behind.In addition,customers have not yet been classified and managed,and the concept of "customer-centric" services has not yet been fully reflected in marketing.Based on the deficiencies of R wind power company's customer relationship management system,a set of feasible customer relationship optimization construction plan for R wind power company is proposed within the relevant theoretical framework,and it is determined that it can be implemented.The optimization plan will help improve the ability and efficiency of the company's customer relationship management,and provide continuous power support for the company's stable and sustainable development.In this paper,R wind power company isselected as the research object,in order to take this opportunity to explore the lag of customer relationship management system in China's enterprises,and to analyze the problems and deficiencies in this work.It is hoped that this study can provide reference samples for Chinese enterprises in the process of customer management,so as to improve the efficiency of resource allocation,enhance the vitality of enterprise development and stand firm in the market competition.