Study On The Developing Strategy Of WL Company

With the development of new energy automobile industry,the shortage of charging infrastructure of new energy vehicles is highlighted.In order to support the development of new energy vehicle charging industry,the Chinese Government has provided a series of favorable policy,which brings many opportunities to the industry.WL company is a new energy vehicle charging network service company,which is a wholly-owned subsidiary established to achieve the goal of strategic transformation of parent company HT company.Although the new energy car charging industry has good prospects,it faces fierce competition.The study was designed to ensure that WL’s new energy vehicle charging service business can thrive in the fierce competition.First,this paper analyzes the strategic elements of WL company.The key success factors are concluded by analyzing the current situation of the new energy automobile charging industry,the market competition pattern and the industry development trend.By analyzing the internal resources and capability,we can determine whether the enterprise has the resources and ability to match the key success factors.The gap between WL company and benchmarking enterprise is determined through the analysis of benchmarking.Then,the strategic positioning of WL company was analyzed.According to the current situation and internal and external environment of WL’s new energy vehicle charging business,SWOT analysis is carried out to determine a series of action plans and determine the future location of the business.Finally,according to the future positioning of the new energy vehicle charging network business of WL company,the specific implementation steps and the guarantee measures to ensure the smooth implementation of the strategy are designed.In this paper,using the theory of strategic management to the new energy car battery enterprise WL company for strategic planning,hope this article can recharge other small and medium-sized new energy enterprises or other Internet companies to provide reference when making development strategy.This paper uses the strategic management theory to carry out the strategic plan for the new energy automobile charging enterprise WL company.It is hoped that this article can provide reference for other small and medium-sized new energy chargingenterprises or other IOT enterprises in formulating development strategies.