Development Strategy Research Of T New Energy Technology Corporation

With the increasing pollution of the global ecological environment,industries related to energy conservation and environmental protection have attracted much attention.Compared with traditional batteries,lithium batteries have the advantages of pollution-free,high energy density,long cycle life,fast charging speed,etc.,and have become the most important green energy product.Under the dual pressure of energy conservation,environmental protection and the energy crisis,the lithium battery industry has received support from my country’s policies,and related companies have developed rapidly under the blessing of various sources of capital.At present,lithium batteries are widely used in the consumer electronics field,but the future growth point of the industry will be taken over by the new energy vehicles and energy storage fields,and the market potential is broad.The industry predicts that lithium batteries will have broad application prospects in renewable energy power generation fields such as electric vehicles,industrial machinery,5G base stations,solar and wind energy,and even ships and airplanes.At the same time,the industry’s high profits and high growth have attracted a large number of companies to enter.For existing lithium battery manufacturers,the industry will face a severe competitive situation.Therefore,lithium battery companies need to formulate a clear development strategy,so that the company can gain a foothold in a severe situation and continue to develop,which will be of great significance.This article takes T company as the research object,first carries on the analysis summary to the T company development course,the present situation and the development existence question,then through the PEST、 Porter five-force model and so on strategic analysis tool research T company’s present macroscopic environment condition,simultaneously according to the enterprise own superiority and inferiority,synthetically uses the SWOT、SPACE analysis tool,obtains the T company should choose the specialization and the cost leading combination competitive strategy,the concrete strategy implementation focal point is to expand the production capacity,strengthens the technology research and development,expands the market,the talented person troop construction,Finally,the corresponding safeguard measures are put forward to ensure the smooth implementation of T company’s development strategy.