Study On Tourism Cultural And Creative Design Of Qiang Culture In Aba Prefecture

Aba Tibetan and qiang autonomous prefecture is located in the northwest of sichuan province.The terrain is dominated by high mountains,and the Tibetan and qiang people are the main population.There is a unique national culture and beautiful natural scenery in aba,but the development of tourism culture and innovation is not perfect,there is no exploration and innovation of local national culture.Through an in-depth understanding of the aba area where the qiang people live most intensively and a visit to the qiang villages,it is found that the qiang people still keep their unique national culture,which is of great research value.However,the size of the qiang people is limited and their attention is not enough.Therefore,the traditional culture that the qiang people used to be proud of is slowly disappearing.It is urgent to inherit and protect the qiang culture.Commodity information in the era of various resources such as cross-regional flow continuously,also brought the uniformity and consistency of culture,experience the exotic the psychological needs of life,in people’s modern life more and more the lack of traditional culture,people today are more tired of the fast rhythm of life,two point one line began to miss the original slow pace of life breath,begin to attach importance to the traditional landscape and culture,the ethnic cultural tourism is more and more popular,while the rich local culture and the characteristics of tourism products in development at the same time also have a few problems.Based on the cultural tourism products as the carrier,activate the qiang culture vitality,analyses the faith and worship culture,qiang qiang embroidery culture,and historical origins of sheep totem culture resources,study the qiang some shortages existing tourism products,through the modern design,integrate,the characteristics of the qiang and combining with traditional qiang culture,wen gen qiang tourism products for the creation and design again.Due to the variety of tourism culture and creativity,the practical design is a process from conception to drawing,screening to effect drawing to finished product.Using the design concept of practical and beautiful,thinking about how to apply national characteristics to products,how to design tourism and cultural and creative products with appreciation and cultural characteristics.Will travel qiang wen gen products to break the limitations of the traditional thinking and cross areas such as visual design and creation,from the traditional to the diversified application across,through the carrier of the more and more abundant forms convey the cultural tourism products unique charm and qiang culture,embodies the protection and development of the qiang culture has more important significance.