Research And Application Of Tourism Cultural And Creative Product Design In Xi'an

With the rapid development of Chinese cities,the tourism industry is also on a steady rise.Tourism cultural and creative products,as one of the income sources of tourism,have also been booming in recent years.Tourism cultural and creative products,as the "name card" of tourism cities,play a role in cultural communication with consumers.How to excavate the cultural connotation of tourism cities and endue it to cultural and creative products,so as to improve the cultural soft power of tourism cities,needs to go through a series of research and exploration.The research of this topic,taking "The gift of meeting Xi 'an" tourism cultural creation brand as an example,excavates the cultural value with Xi 'an characteristics,and deeply understands the cultural deposits of this ancient city.The first chapter expounds the background,reason,purpose and significance of the topic.The second chapter analyzes the development status of urban tourism cultural innovation at home and abroad,conducts research and analysis on cultural innovation products in Xi 'an,and studies how to better reflect the cultural connotation of scenic spots in Xi 'an.The third chapter mainly elaborated in the research of this topic in the process of applying to the related theory foundation,combined with previous research and analysis,it is concluded that this topic design concept,the design of the brand positioning and design to explore,through the function,fun,and narrative text and design methods of "The gift of meeting Xi 'an" comb and design elements are extracted.In the fourth chapter,after positioning the basic direction of the brand,the author begins to carry out the design practice of the tourism cultural creation of the Terracotta Warriors,the main design content of this subject.The purpose of this study is to explore the cultural,creative and design methods suitable for Xi 'an through the excavation and extraction of the terracotta warriors,a famous scenic spot in Xi 'an,so as to show the differences of xi 'an tourist cities,spread the spirit of Xi 'an city culture,and further enhance the visibility of the city.This paper holds that the research and exploration of cultural and creative products for tourism in Xi 'an can promote the design of cultural and creative products for other cities and provide new ideas for the design of cultural and creative products for tourism.