Study On Transaction Cost Analysis And Bidding Strategy Of Simulated Bill Of Quantities Project

Since the reform and opening up,China's construction industry and real estate industry have developed rapidly,and the application of bill of quantities pricing model has gradually matured.In this context,in order to shorten the construction cycle and accelerate the market demand of capital return,the simulated bill of quantities is widely used.In view of the risks and uncertainties in the application of the simulated bill of quantities,based on the transaction cost theory,the bidding management is studied from the perspective of the owner,and the countermeasures to reduce the transaction cost and improve the bidding efficiency are given.Firstly,combined with theory and practice,this paper analyzed the working principle and motivation of the simulated bill of quantities based on "fast path method";secondly,based on the transaction cost theory,it combed the influencing factors and types of transaction cost in the simulated bill of quantities project,and analyzed the rationality of bidding strategy for large real estate enterprises;finally,it aimed at the simulated bill of quantities project.The importance of transaction cost management in advance and the problems of high cost and low efficiency of bidding are discussed.The ways to realize bidding strategy are put forward and verified by practical cases.The results show that the strategies of non-public bidding,full-cost comprehensive unit price method,perfect cost data and good cooperation relationship are helpful to reduce the transaction cost and risk of the simulated bill of quantities project;the comprehensive unit price determination model and the unit price priority evaluation model based on Monte Carlo simulation method and multi-dimensional weighted fuzzy proximity method are scientific and practical.Usefulness is helpful to reduce the cost of bidding and improve the effectiveness of bidding.Combining with the characteristics of the simulated bill of quantities,this paper studies the bidding strategy and the way to realize it from the point of view of reducing cost and increasing efficiency,which provides a reference for the owner to better use the simulated bill of quantities.