Research On The Project Evaluation Of Commercial Real Estate Based On Fuzzy Comprehensive Analysis

With the development of urbanization, the demand for urban core areas increasingly diverse, but land resources are becoming increasingly strained, residential real estate projects are in urgent need of business and commercial real estate. For the inevitable trend of urbanization, how to maximize the use of land resources has become a problem of the government, enterprises and researchers. In recent years, the city's comprehensive body came into being, which business office complex is derived from the commercial real estate composing by grade A office buildings, shopping centers or business street, high-end serviced apartments, luxury hotels and other formats organically integrate a new the urban complex.Feasibility study focuses on technical nature and applicability, economic rationality and effectiveness as well as the necessity and feasibility of the proposed construction project to conduct a comprehensive analysis, system demonstration, multi-program comparison and comprehensive assessment. It follows the project whether they should invest and how to invest in its concluding observations, etc., and provides a reliable scientific basis for the investment decision of the project implementation phase. A feasibility study for a business office complex building is an essential part. Feasibility studies have focused on the perspective from the business, economic viability to judge projects; however, after a feasibility study for the project also launched a comprehensive assessment of needs, from an investor's point of view, to provide the best use of funds schemefor the project.Evaluation and decision-making of the project is the last link investment decision period, the project required a comprehensive assessment findings to determine whether the project is worth launched. However, the project assessment is based on in-depth discussion of the feasibility study, the quality of the feasibility study project evaluation directly affect the conclusions of the object so that the feasibility study is also the focus of attention. Feasibility studies there are still elements of imperfect, research deep enough, the preparation process is simple and the risk of other shortcomings are not clearly demarcated, for the current problems should in practice on corporate and national interests in the market continue to solve, and the use of advanced Feasibility research techniques and methods to achieve a feasibility study to improve the quality. In this paper, the characteristics of commercial real estate projects, the project created conditions for national economic evaluation, project economic evaluation, social evaluation and the security conditions of the project five comprehensive evaluation index, and further refinement. In addition, based on a feasibility study of Hangzhou specific projects, the use of fuzzy comprehensive analysis of a comprehensive assessment of the feasibility study of the project, testing the effectiveness of the commercial real estate project evaluation indicators and fuzzy comprehensive analysis method described in project evaluation Practice reliability.