Chongqing Museum Wenchuang Product Design Based On Reengineering Design Method

With the continuous development and progress of modern society,people's material life is getting richer and richer,and the demand for spiritual life is getting higher and higher,so the pursuit of Chinese traditional culture is getting stronger and stronger.Cultural creativity products are derivative products of cultural relics in the collection.They are the bridge between traditional culture and people.The museum not only has rich collections,but also contains excellent spiritual civilization.Therefore,cultural creativity products shoulder the mission of spreading excellent culture.Since ancient times,Chongqing has its own unique Three Gorges landforms and rich museum resources.It should give full play to its regional characteristics and develop the museum's cultural and creative undertakings to create a cultural brand belonging to Chongqing.This paper conducted market research and questionnaire interviews on the existing cultural and creative products of the Chongqing Museum.It was found that the cultural and creative products of the Chongqing Museum lacked relevance to the collection features in the museum;the target consumer group was not clearly defined;the local regional culture of Chongqing was lacking;Insufficient product design and development,not in line with market demand.Based on the museum's cultural relics design method,this method is innovative for the existing situation of Chongqing Museum's cultural and creative products,adding user characteristics and Chongqing characteristics,and constructing Chongqing cultural creativity product design framework to make up for Chongqing's existing cultural creation.The product is insufficient.In the later design implementation,the three national first-level museums represented by Chongqing were selected: Chongqing Three Gorges Museum,Chongqing Natural Museum and Chongqing cultural creativity History Museum.Based on the design framework of the previous construction,the elements are extracted and integrated from the three characteristics of Chongqing characteristics,pavilion features and user characteristics.Each museum has its own characteristics.Different characteristics are combined to obtain different design orientations.Designed the Chongqing Museum cultural creativity products.Among them,Chongqing's characteristics are common.As long as the museum's cultural and creative product design in Chongqing has Chongqing characteristics,the museum features and user characteristics are individual.Different museums have different collection cultures and main users,and the cultural creativity products are designed.Under the premise of having Chongqing characteristics,they each have their own characteristics.The main content of the design implementation includes the sketch stage of the previous period,the in-depth stage of the plan,the output of the later design plan,and the production and production.The final design implementation verifies the feasibility of the design system and lays the foundation for the design of the cultural museum in Chongqing in the future.