Research On The Application Of Cultural And Creative Product Design Of Hongzhou Kiln Museum Based On User Perception Value

In recent years,with the continuous progress of the development of China’s cultural undertakings,the work of the museum has received attention and support from the government and society.The prosperity and development of museum cultural and creative undertakings has brought opportunities and challenges to the design of cultural and creative products of major museums.How to make the museum’s cultural and creative products achieve economic benefits and cultural benefits is one of the important issues that need to be solved urgently in the development of museum cultural and creative undertakings today.This study takes the cultural and creative products of museums as the research object and conducts research on their perceived value of users.Museum cultural and creative products belong to a kind of cultural and creative industry,which is the product of the combination of culture and modern industry,which can bring certain economic benefits to museums.As a commodity,museum cultural and creative products need to consider the needs of potential consumers when designing,and the research on the user’s perceived value is centered on the user,which is to study the user’s purchase intention when contacting or facing a certain product and the value dimension factors that affect the user’s choice.Through the investigation and analysis of the current situation of cultural and creative product design of Hongzhou Kiln Museum,and the problems arising in the current situation,combined with the various dimensional factors of the perceived value of museum cultural and creative products obtained in the research,the design strategy of cultural and creative products of Hongzhou Kiln Museum is proposed and the design practice is proposed.The specific content covers the following four aspects:First,based on the theory of user perceived value,the dimensional factors composed of the perceived value of users of museum cultural and creative products are studied.Through the analysis of the collected data by grounded theoretical methods,the preliminary dimension factors of the perceived value of users of museum cultural and creative products are divided,and the saturation test is carried out to construct a dimensional factor model of the perceived value of users of museum cultural and creative products.Second,the dimensional factors of perceived value of museum cultural and creative products obtained preliminarily obtained by verification and analysis are verified and analyzed,and the weight is solved.According to the factors of each dimension,the measurement scale is designed,the questionnaire survey is carried out,the questionnaire data is analyzed by SPSS 26.0 and AMOS 28.0 software,the composition of the perceived value dimension of the users of museum cultural and creative products is verified,the perceived value dimension of the user of the museum cultural and creative products is formed,and the weight analysis of each dimension is carried out by using the entropy value method,and the weight ranking of the perceived value dimension of the user of the museum cultural and creative products is obtained.Third,according to the weight of dimensions,the design strategy of user perception value enhancement of cultural and creative products of Hongzhou Kiln Museum is proposed:(1)Develop functional products and integrate into modern life.(2)Artistic collection composition elements,design elements recreation.(3)Pay attention to product sociality and pay attention to product packaging quality.(4)Based on the characteristics of the collection,grasp the cultural characteristics.(5)Categorized product information dissemination audience and expand the education of museum cultural and creative children.Fourth,according to the above design strategy,complete the design practice of cultural and creative products of Hongzhou Kiln Museum,and conduct design evaluation of the design scheme.Based on the theoretical basis of the user’s perceived value,this study conducts design and application research on the cultural and creative products of Hongzhou Kiln Museum,and studies how to effectively improve the perceived value of cultural and creative products of Hongzhou Kiln Museum to promote its product design efficiency and market success rate,in order to provide new ideas for the design of cultural and creative products of Hongzhou Kiln Museum.