Extraction Of Museum Materials And Design Of Cultural And Creative Derivatives Based On Cultural Identity

With the rapid development of China’s cultural and creative industries,the combination of art design and Chinese cultural elements is the development trend of cultural creativity in the future.The integration of traditional culture and design adapts to the increasing cultural demand of modern people for design,increases the value of products,designs distinctive cultural products,and stimulates consumers’ desire to buy.The development of cultural and creative products in museums plays an important role.How to make use of the special status of museums to better inherit and carry forward the excellent cultural resources in the collections,and how to develop and extract museum cultural materials and design museum derivatives are the key topics of this paper.Firstly,this paper takes museum cultural creative products as the research object,analyzes the perception and identification mechanism of museum cultural resources,analyzes the ecological environment of current museum development by sorting out some existing cultural creative products in some museums,discusses the influencing factors of museum audience’s cultural perception,and then obtains the general mode and identification path of museum audience’s perception,so as to guide the design,development and practice of museum cultural creative products in the later stage.Secondly,according to the related theories of museology and semiotics,this paper further studies the symbolic design method of museum resources based on cultural identity.By collecting and sorting out the characteristics,values,connotations and meanings of the unique cultural symbols in museum collections,this paper comprehensively analyzes and understands the basis of the design and development of museum cultural and creative products at present,and puts forward the general process of symbol extraction and transformation.The method of symbol selection and induction based on semantic analysis is put forward,and the design method of museum cultural and creative products based on the combination of "form" and "meaning" is adopted.Finally,based on the practice,the outstanding cultural resources and cultural symbols of Mawangdui Han Tomb in Hunan Provincial Museum are extracted,and the design is combined with the representative cultural symbols in Hunan Provincial Museum,so as to deeply study the cultural symbols of museum collections and the cultural connotation and characteristics of the museum.The symbolic design of the museum’s collection resources,and the design and development of the museum focusing on the Han culture in Mawangdui Han Tomb of Hunan Provincial Museum,will deepen the audience’s cultural identity.