Research On The Design And Design Of Cultural And Creative Products Based On The Elements Of Chinese Painting And Auspiciousness

Han portraits are a graphic record of the history of the Chinese people in addition to written records.Among them,auspicious elements are a common theme from Han portraits,and these auspicious elements are a vivid reflection of the history,culture,and folk beliefs of the Han Dynasty.Studying the meanings behind these auspicious images can provide a deeper understanding of Han Chinese culture and lead to a more comprehensive understanding of the concept of auspiciousness and the auspicious elements in Han portraits.How to promote and inherit the culture contained in the auspicious elements of Han portraits,and how to bring them into the life of the public and integrate them with contemporary culture,is an urgent issue to be solved.With the rapid development of today’s society,the fast-paced lifestyle with cultural connotation is more popular with the public,and the cultural and creative industries are developing rapidly in contemporary society.Meanwhile,the cultural concept of auspiciousness has been appearing in people’s daily life in various forms of ancient times for the present.Applying the Chinese painting images auspicious elements in the cultural and creative products is an important way to inherit and innovate them.The purpose of this paper is to seek the design rules of Chinese Han Dynasty auspicious elements in cultural and creative products by compiling and analyzing the data onto the Chinese portrait auspicious elements,,taking the allegorical meaning of the Chinese portrait auspicious elements as the starting point.Firstly,the cultural connotation of the auspicious elements of Han portraits is explained in three directions: the background,classification,and symbolic meaning of the elements,and the expressions of the elements in shape,composition,color,and decoration are further sorted out,with the aim of retaining the original characteristics of Han portraits in the later creation.Secondly,we will combine the field trip to the museum and the relevant information,and sort out the current situation of cultural and creative products of home and abroad.At the same time,we conducted a research on the design and sales status of the cultural and creative products of the Chinese painting statue auspicious elements,so as to grasp the needs of consumers and analyze the current successful cases of cultural and creative products,so as to provide guidance for the design practice of the cultural and creative products of the Chinese painting statue auspicious elements.Again,we extracted and analyzed the application of the Chinese painting statue auspicious elements by combining the preferences of contemporary people,so as to prepare for the application of the Chinese painting statue auspicious elements in the cultural and creative products.Finally,through the questionnaire survey,we explore the design orientation and conception of the cultural and creative products of the auspicious elements of Chinese portraits.By summarizing the characteristics and design methods of the auspicious elements in the previous paper,the auspicious elements of Chinese portraits are transformed and a series of cultural and creative products with auspicious elements of Chinese portraits are designed.The innovation of this article is to to contribute to the development of Chinese portrait culture in contemporary times,aiming to preserve the cultural meaning of Chinese portraits while creating cultural and creative products that meet the needs of modern aesthetics.The elements of the Chinese portraits are not only an indispensable part of the Chinese portraits,but also a blueprint for modern cultural and creative design.It is expected that the ancient and modern cultures will collide to create different fireworks,so that the excellent Chinese portraits of auspicious elements will have a stronger vitality in modern society.