Design And Application Of The "Traditional Chinese Five-color View" Cultural And Creative Products

Driven by the current social background of the revival of traditional Chinese culture and the rapid development of cultural and creative industries,the combination of traditional Chinese culture and cultural and creative products has become an important way for the integration and development of modern culture and economy.As a part of traditional culture,the "five-color view" has special cultural connotation and cultural status,and urgently needs the development and innovation of contemporary people.Taking cultural creative products as the carrier of the "five-color view" cultural communication and development,it meets the dual needs of consumers’ spiritual and material culture.By analyzing and studying the cultural connotation of "five-color view" and its application methods in cultural creative products,a cultural creative product application path and theoretical basis based on "five-color view" is provided for design methods and application paths of "five-color view" cultural creative products,so as to achieve the great goal of the "five-color view" culture in the contemporary revival.By combing the "five-color view" culture,digging out the "five-color view" cultural structure and its expression in traditional creations,and studying the application path of general cultural creative product design,combining the "five-color view" cultural operating mechanism and its design principles,etc.,we can deduce the application path of cultural creative products based on the "five-color view".Furthermore,the feasibility of the application path of "Five Color View" cultural creative products was further verified by case verification method.It is concluded that the "five-color view" is a traditional Chinese cultural concept that can convey cultural connotations through color representations,and its culture uses "five elements to live in harmony" as the main cultural operating mechanism.The expression structure of its culture in ancient creations is the transformation structure of "meaning,image and shape".In the "five-color view" cultural creative product application path,the goal setting stage is limited by the purpose,which makes it look for the "five-color view" cultural image directly from the set product;the cultural analysis phase combines the five color view abstract cultural operation mechanism and concreteness.Cultural relics make its design scope clearer;the design transformation stage is affected by the "fivecolor view" cultural operation mechanism and restricted by cultural design principles on the premise of combining general product design methods.Combining design elements such as color,shape,material,and function,finally forms Design schemes to build the design path of "five-color view" cultural creative products.The way that the "five-color view" can make use of cultural creative products is rejuvenated in modern times.