Study On The Development Strategy For Faw Logistics Co.,Ltd

The automobile logistics industry is a service industry that depends on the survival of the automobile manufacturing and sales industry.Its rise and fall is also fluctuating with the rise and fall of the automobile manufacturing industry.FAW Logistics Co.,Ltd.is a typical enterprise in the traditional automobile logistics industry.The automobile logistics industry is traditionally a service industry,which attaches to the automobile manufacturing and sales industry,and its rises and falls are closely related to the automobile manufacturing industry.FAW Logistics Co.,Ltd.(hereinafter referred to as FAW Logistics)is a wholly-owned subsidiary of China FAW Group.As one of the typical leading enterprises in the traditional automobile logistics industry,in the past it mainly provided logistics services to the core customers of the automobile brands.And it has also obtained excellent achievements in the past business development.However,the past achievements are based on the flourish development and the stable internal and external environment of the group.The company itself lacks in-depth thinking and long-term planning of the development.Once the social environment changes,the company will inevitably suffer from shock.Since 2016,the regulations and policies of the transportation industry have gradually become stricter;in 2018,the sales of the domestic automobile market have suffered from the first decline in the past 26 years,which continued to decline.Macro policy changes,fluctuation of economic situation,intensified competition in the industry,potential competitors outside the industry,and core customers of the company,the joint venture brand's growth of automobile production has slowed down the cost control.The state also implemented higher requirements for the operation of enterprises.The external environment changes quickly,because of which FAW Logistics faces great challenges.Facing the current problems of the enterprises and the upcoming impact,a clear development strategy planning can help enterprises to find the suitable development paths,solve problems and deal with changes in the complicated changes.This paper analyzes the policy,society,market,competition,technology,and other situations of the enterprises from a macro level after reading and learning the literature on automobile logistics industry and enterprise development strategic planning at home and abroad,and combining with the internal and external environmental analysis of FAW Logistics Co.,Ltd.Aims at the internal environment of the enterprise,it has researched the organization,human resources,financial,material and other resources.Based on many unstable factors,the conclusion has showed that the enterprise needs strategic guidance.After accurately located the existing problems of the enterprise,such as underdeveloped core business,low integration of subsidiaries,insufficient capacity of transportation and logistics network,and ambiguous long-term planning,it also has performed an in-depth analysis on the business development planning and information construction.Concluding from the different levels of exposure,it has showed that enterprises have been in a non-market competitive environment for a long time due to its own ownership structure,because of which it lacks of coping capacity when facing the internal and external environmental changes,while it also has the opportunity for revolution and overflight,it has reached the changing period.Strategic guidance will help companies to achieve improvements while dealing with changes.According to the enterprise's own characteristics and internal and external resources,it can be judged that the enterprise should make use of its own advantages,seize the opportunity and implement the development strategy.In the choice of business strategy,it should focus on customers and products,in the choice of functional strategy,it should focus on core competence and technology application.This paper has developed targeted scientific strategic planning and implementation measures.It has formulated a clear development strategy,which bases on traditional business and focuses on the full coverage of the automobile manufacturing supply chain while developing a new field of emerging logistics,and has developed clear instructions in the aspects of enterprise logistics network layout and capacity structure adjustment,logistics technology and information technology planning.