Design Research And Application Of Cultural And Creative Products Of Tangshan Shadow Play Troupe

This paper mainly studies and explores the application of cultural and creative product design of Tangshan shadow play troupe.Chinese shadow puppetry has a long history and different schools in different places.Tangshan shadow puppetry has a distinct artistic style and plays an important role in the history of Chinese shadow puppetry.As a professional shadow puppetry troupe with a great reputation in the industry,Tangshan shadow puppetry troupe enjoys high praise.However,in the information age,shadow puppetry has become a minority cultural entertainment,facing difficulties in its development and inheritance.At present,China's cultural undertakings are booming and the cultural and creative industry is developing vigorously.It is of positive significance to strengthen cultural confidence to explore shadow puppetry culture in the form of cultural and creative brand design and combine traditional culture with modern design methods to design practical,beautiful and aesthetic works in line with modern aesthetics.Through the form of cultural and creative design,the traditional culture can be revitalized,the Tangshan shadow play art can be spread and protected,and the Tangshan shadow play troupe can provide a new economic growth point.This paper is divided into four parts.The first chapter is the introduction,which mainly introduces the development of drama culture and innovation at home and abroad and the preliminary preparation for the research.The second chapter is about the design and research of cultural and creative products of Tangshan shadow play troupe.It summarizes the development and artistic characteristics of shadow play in Tangshan,understands the audience through questionnaire survey,and further explores the modern decorative design value of shadow play in design,and extracts the art elements of shadow play.In chapter three,the author firstly discusses the influence of brand on cultural and creative design,and then analyzes the situation of "Ying Yun" brand.At last,the visual image identification design of “Ying Yun" brand is carried out.The fourth chapter is the application and conclusion of the research on the cultural and creative product design of Tangshan shadow puppet company.Based on the research situation and based on the actual situation,it takes Tangshan shadow puppet company as the starting point to carry out the derivative development of cultural and creative products and demonstrate the positive significance of cultural and creative brand design to the development of shadow puppet.