Design And Brand Promotion Of Creative Products In Anhui Folk Village

The arrival of the new information age has brought unexpected changes to our way of life.Traditional souvenirs sold in offline markets are also neglected due to lack of innovation,and sales have plummeted.Cultural and creative products can meet the diversified needs of consumers.In view of this situation,this project relies on anhui folk village as the carrier,aiming at huizhou to create a systematic brand image system,establish the audience group,establish the brand positioning,find out the advantages,form the brand cognition,and carry out the promotion of marketing planning activities,so as to promote the all-round long-term development of folk village.Secondly,the cultural and creative product design based on anhui folklore village is studied.Firstly,the collection of resources provides a direction for the research of cultural and creative product design in anhui.Moreover,according to the current market situation of folk villages in anhui province,consumers are surveyed to find out the consumption trend of cultural and creative products from diversified demands.On this basis,the excellent product design patterns are analyzed,and the cultural and creative product design of anhui folklore village is used for reference.Finally,from the perspective of feasibility,explore the creative design strategy.Research significance of this paper is to explore how anhui folk village set up brand,anhui area how to dig deeper into their own folk culture resources,and convert it to carry forward the inheritance of folk culture features of the product,to promote anhui folk culture into the life of people,meet people's needs,as well as the spread of anhui aesthetic value and cultural inheritance of folk culture play a role.Based on anhui folk village as the carrier,according to the established system of brand image transmission system and product design,the research aims to achieve social and economic benefits of a win-win situation,through the study of folk village in anhui province,the design ideas,principles,sums up,in order to further promote the culture of tongling city of anhui province tourism industry provides a new opportunity.