Research On Problems And Countermeasure Of Centralized Fund Management In HD Group Agent Bank Model

In today's economic globalization,enterprise groups are gradually aware of the importance of financial management and cash flow to enterprise groups in the fierce competitive environment,survival and development process.Whether an enterprise group has high quality financial management ability and good cash flow depends on its level of fund management.Therefore,the capital management level of enterprise groups is particularly critical.In the current market economy environment,China's market economy mainly depends on enterprise groups to support,but at the same time,there are widespread problems in enterprise groups,such as the large scale of funds,the scattered distribution of group members,and the long capital chain caused by the scattered members.These increasingly prominent problems make enterprise groups encounter more obstacles in fund management.For multinational enterprise groups with more subsidiaries and more dispersed capital,centralized capital management is more difficult than other types of enterprise groups.The centralized management of funds is to centralize the funds of the subordinate units of the group and form a "fond pool".After that,the headquarters of the group will distribute the funds in the "fund pool" according to the actual situation of each member unit and manage the funds in the "fund pool",which greatly improves the efficiency of fund management and is the most effective way of fund management.In order to achieve the goal of fund management,improve the efficiency of the use of funds and ensure the reasonable and effective operation of cash flow,the group will inevitably choose the centralized management of funds.The idea of centralized management of funds originated from western developed countries.With the establishment of enterprise groups,China gradually realized the importance of centralized management of funds for group finance.But for our country,which is late in the study of centralized fund management,great achievements have been made in theoretical research,mode exploration and application practice through continuous learning and exploration in these years.Moreover,in the field of centralized fund management,because of the differences between China and Western countries in market environment,legal policy and financial background,and in combination with the characteristics and actual situation of enterprise groups,there is a broader research space in exploring and developing this field.In this paper,when studying the centralized management of funds in HD Group's acting bank model,the characteristics,modes and processes of centralized management of funds are elaborated by literature research method.At the same time,this paper uses case study method to analyze the problems existing in centralized management of funds in HD Group.The current centralized management mode of funds in HD Group is the agent bank model.The generation of this mode is based on finance.The company is the platform of centralized fund management,and the financial company is the focus mode that Chinese scholars have studied in recent years.Combining with the relevant information of the group and its financial company,this paper analyses and seeks the problems existing in centralized fund management of HD group under the current agent bank mode,analyses the causes of the problems,and tries to put forward some suggestions for the improvement of centralized fund management of HD group.The corresponding measures and suggestions.