Research On The Choice And Application Of ZJ Group’s Centralized Fund Management Model

With the continuous improvement of the market economy system in China,the scale of the company continues to expand,making more and more enterprises develop towards the direction of the group.The group has unparalleled competitive advantages,such as diversification,cross-industry cross-border development and the ability to resist risks.But many problems followed,the group in the organizational structure is more and more complicated,the fund chain is too long,the management difficulty leads to the low efficiency of the use of funds,the traditional way of fund management can not meet the needs of the group in the new period.In today’s fierce market competition,the Group urgently needs to find a model of centralized management of funds suitable for its own development characteristics.To improve the level of capital management,otherwise will hinder the development of the group.First of all,this paper summarizes the existing research results of centralized fund management at home and abroad,as the research basis of this paper.Secondly,by using the comparative research method,this paper makes a comparative analysis of the three kinds of centralized fund management models commonly used in enterprise groups,and obtains the characteristics,nature,function,implementation effect and applicable situation of each model.Through the use of case analysis,this paper studies the methods of fund management adopted by ZJ Group,analyzes the existing problems,and analyzes the necessity of establishing centralized capital management in combination with the environment of ZJ Group.In the in-depth analysis of the group’s own hair Combined with the advantages,disadvantages and applicability of the three centralized management modes of funds,this paper puts forward the establishment of a centralized management system of "financial companies" for ZJ Group in order to improve the efficiency of the use of funds and continuously improve the competitiveness of the Group.In order to make ZJ Group carry out centralized management of funds more smoothly,a series of safeguard measures are put forward.According to the research,it can be seen that the implementation of centralized management of funds can bring substantial economic benefits to the group,improve the overall capital operation efficiency of the group,and then improve the overall strength of the group.The study of this paper can provide a reference for the group to carry out the centralized management of funds,and also has certain reference value and guiding significance for the choice path and construction scheme of the centralized management mode of the construction funds of the ZJ Group.