Research On Innovation Of Automobile Finance Leasing Products In China

In recent years,more and more financial leasing companies have begun to enter the auto finance leasing business,especially the car financing leasing business for personal consumption.Due to its small amount and sufficient risk,it has gradually become the first choice of financial leasing companies.However,The automobile financing leasing business has a short development time in China,and there are problems such as serious product homogeneity,high capital cost and high business risk.These problems make auto financing leasing companies at a disadvantage in the market competition.The biggest advantage of a financial leasing company over a traditional financial institution is that it does not belong entirely to the financial industry.It has more commercial attributes and can be more flexible in its business process.This flexibility can be reflected in business processes,product design,revenue sources,and more.How to make this flexible feature play in the process of product design is the main goal of this paper.This paper introduces the status quo of product innovation of automobile financing leasing in China,and analyzes the defects of current product innovation in various aspects.Then the paper analyzes the well-known auto financing leasing products in the market.The products have innovations in product model,application process,rent design,risk control,etc.At the same time,this paper improves its deficiencies and form a new product form that is more flexible and can meet more consumers’ needs,thus providing product innovation ideas for auto financing leasing companies in the market.The study found that the automotive finance leasing industry has broad prospects,but the product innovation of automobile financing leasing has problems such as serious product homogeneity,poor flexibility,high risk,and single source of income.The innovative model of"Tan the car" provides innovative ideas for auto financing leasing products,and has great reference significance for product innovation in the entire auto financing leasing industry.Based on the consideration of the case and the problems existing in product innovation,several suggestions are made:clear product positioning,avoid homogenization development;design products flexibly according to demand;improve enterprise risk control ability;cultivate professional skills and innovation ability of employees;enterprise management system.