Research On Tourism Guidance Marking System Based On Hul Concept

In the 1938,Lewis Mumford published "Urban Culture",believing that cities and civilizations complement each other,and that the history of urban development is also a history of civilization evolution,but the industrial revolution has made cities gradually tend to be one-sided and alienated,focusing on economic growth and spatial expansion,ignoring the prosperity of culture and the perfection of human nature.With the improvement of the quality of modern life,tourism brings people a good memory of life.Those destinations with historical culture,traditional folk customs,regional cuisine or special scenery often attract a large number of tourists to experience.However,in the construction of scenic spots,the importance of cultural connotations and invisible services is often neglected,which affects the quality of sightseeing.As an important public service facility in scenic area,tourism oriented sign system can build collective memory of tourists: On the macro level,it can improve the quality of tourism public service,show the cultural image of the city from the micro level,and spread the humanistic charm;on the micro level,it can build the collective memory of tourists,and enhance the sense of belonging and cultural identity of the city.This article is divided into six main areas :First,This paper introduces the research background and significance of the tourism-oriented identification system,and expounds the relevant research progress of the tourism-oriented identification system at home and abroad,and clarifies the research ideas.Secondly,Comb the basic overview of the HUL concept and the tourism-oriented identification system,and define the concepts of the two.Combing the historical evolution of the two,researching and analyzing the impacts of each social stage,and explaining the HUL concept and the classification of the tourism-oriented sign system.Thirdly,Field research on the wisdom of creation of traditional tourism-oriented signs in Qingdao Haibin Scenic Spot,analysis of related problems in the status quo,and laying the foundation for the design of modern tourism-oriented signs.Fourthly,Based on the concept of HUL,the relevant enlightenment on the construction of a modern tourism-oriented signage system in Qingdao Seaside Scenic Area is analyzed,and it provides an important reference for later local applications.Fifth,Through the previous literature research,field investigation and the introduction of the HUL concept,the traditional tourist-oriented signage system of Qingdao Seaside Scenic Spot was optimized.Unified planning and layout,remodeling the logo image,upgrading service functions,and creating a tourism logo-oriented system that meets the needs of modern tourists.Sixth,through the summary of the full text,the innovation and shortcomings of the study are elaborated,and further research suggestions are put forward.