Research On Marketing Strategy Improvement Of NJpower Supply Company

At present,the electric power system in our country is pushing forward the reform.The biggest reform is that the electric power enterprises have stepped into the work field of selling electricity.The power generation and the sale of electricity present an integrated trend of development.The continuous extension and expansion of the power industry makes the allocation of resources better,which requires the formulation of corresponding marketing strategies.A little.The reform of the electric power system has provided opportunities for the development of power supply companies in many cities,but at the same time,it has also brought more challenges.The sale of electricity will be a major competition in the development of power companies,and there will be greater competition among the various power companies.The reform of the power system is to open up the market for the sale of electricity.For the power generation enterprises,because of the power supply,they have advantages over the general power supply companies.The power supply companies want to occupy the market to obtain more customers.On the one hand,it is necessary to meet the requirements of the development of the power system reform.To develop the opportunities,on the other hand,we should continue to improve the marketing system of the market,formulate corresponding marketing strategies,and then show a better marketing level and occupy the marketing market.Based on this,this paper takes NJ power supply company as an example,first,summarizes the related power marketing theory;secondly,analyzes the marketing situation and market environment of NJ power supply company under the power system reform,analyzes the existing problems in the current marketing work of the NJ power supply company,and finally analyzes the problems through the analysis of the problems.The corresponding solutions are put forward,which can help NJ power supply companies to plan practical marketing strategies.