Study On The Integration Of Marketing And Finance Of State Grid X Electric Power Co.,Ltd

Under the modem enterprise system,the enter:prise marketing and financial management are two important content in the enterprise management activity,they both have differences and connections.A perfect marketing management system,can improve the quality of enterprise sales,and will eventually reactm corporate earnings and financial profits,financial management can also be convenient and support.Financial management mainly relates to capital management and operation activities,so the enterprise will formulate relevant regulations to Standardize and guarantee the development of the company.Also,this will Make marketing management activities more standardized.Enterprise or the company's development cannot leave the marketing and financial,under the backgroxmd of global economic integration,large enterprises face increasingly fierce competitive environment,but also need to find new ways to improve their marketing management and financial management level and ability,especially against the stream of electric power system refonn of electric power supply company,across different departments,professional,cross level,low operation efficiency,business lateral coordination disorder,camp goods business process,and so on,these are Seriously restricting the development and growth of enterprises.A centralized,unified,lean,eflficient marketing and financial exchange scheme combination is becoming more and more important to the whole enterprise,As an advanced and effective integrated management mode,the integrated management of marketing and finance has becoming the expectation of the whole state grid company.State Grid X Electric Power Co.,Ltd is a wholly-owned subsidiary of state grid corporation of China.Its core business is mainly the construction and operation of power grids and related businesses.It undertakes the mission of safe,efficient and sustainable power supply of the whole province.In 2007,the company puts forward the strategic planning for the construction of "informationized power company",under the overall environment and related deployment of state grid informationization construction,focusing on promoting the synergistic integration of marketing management and financial management,and building the integrated system of revenue and finance.Lasted nearly 10 years,by 2016 the province's electric power company of camp money constantly promots the integration of construction,but also since the 2016 camp wealth integration institutions since almost covered all cities and counties of the province power grid,the construction work has presented the whole ineffective,the construction effect is not satisfied,the camp money integration could not achieve the result that the company initially planning and level,especially in upper electricity settlement management,marketing management system and report to senior financial management system still exist both of the opposite sex,not accurate and unified,The final decision of the management relies on manual comparison of unified data before making.For this reason,the power company of this province urgently needs to deeply and thoroughly analyze the problems in the process of integrated construction of marketing and finance,and formulate targeted and feasible improvement measures to break the barrier that cannot be deeply promoted and effectively applied in integrated construction of marketing and finance,so that enterprises or companies can more truly reap the dividends of integrated construction of revenue and finance.In this paper,using the case analysis,actual investigation method,with the province's power supply companiesf financial integration construction work related to the basic management theory as a foundation,for the province's electric power company of camp wealth integration example in-depth research,and focus from personnel concept,organization structure,electricity settlement,accounts receivable and paid-in electricity management point of view,deeply analyze the cause of the province's electric power supply company battalion wealth integration the cause of the effect is not obvious,and camp wealth integration improvement or optimization Suggestions are given.Elaborates on the main content is divided into three modules:first of all,based on the theory of strategic management theory,resource integration theory,coordinated management theory expounded the province electric power supply company battalion wealth integration of internal and external demand,at the same time,through the base of management theory,and further illustrate the essence of the enterprise to carry out the camp money integration connotation,the province of the main features of the power supply companies' financial integration construction and the scope of work,as well as the preliminaxy planning may face problems in the implementation and expected value;Secondly,through the specific study of the integrated construction of the revenue and finance of a provincial power supply company,this paper expounds the overall status,specific operation path and possible problems of the integrated construction of the revenue and finance of the company,highlighting the importance of organizational structure,electricity bill settlement management and related technical design for the whole integrated construction of the revenue and finance.Finally,from the personnel concept,organization structure,electricity settlement,accounts receivable and paid-in electricity management point of view,for the province's power supply companies'financial integration construction put forward the corresponding optimization Suggestions for improvement,and expounds the concrete implementation approach,in order to break the province electric power supply company battalion fiscal integration barriers to stagnant at present stage,let the camp money integration play their results,at the same time also hope to be able to give the same type of large enterprises in the camp provide certain guidance construction of fiscal integration.