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The Study On Pattern Construction And Optimization Strategy Of“Marketing And Distribution Integration” Mode Of Bengbu Power Supply Company

Posted on:2021-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:S Z ZhouFull Text:PDF
GTID:2492306458966879Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the comprehensive advancement of electric power system reform and the continuous improvement of customers’ demand for high-quality electric power service in recent years,the work focus of power grid enterprises will definitely shift from "production overhaul" to "quality service".However,the traditional user-oriented service mode of power grid enterprises has been providing an inefficient service for a long time,with many problems such as poor user experience,tedious business process and difficulty in solving problems.As the four facing users departments:Distribution network transportation department and inspection department 、 Electricity meter reading department、Electricity metering department、Marketing department in the state of poor coordination,difficult communication,each fighting for his own for a long time.Based on lean management,business process,information integration and other enterprise management theories,integrate the related business of the four departments to improve work efficiency,improve the quality of power supply service and enterprise benefits,The State Grid Corporation of China has formulated measures to actively promote the Marketing and Distribution Integration.However,the Marketing and Distribution Integration work involves the participation of four functional departments,and it is difficult to achieve the real significance of the operation and coordination on the basis of the existing operation mode,which emphasizes the coordination among various departments.Therefore,The State Grid Corporation of China broke the existing operation mode in some municipal power supply companies and established a new power supply service department to cover all the distribution business,so as to achieve the purpose of operation and distribution.However,the organizational structure and department responsibilities under this management mode will undergo great changes.How to achieve the optimal management of relevant business processes and establish a reasonable management assessment system under this new management mode has become a major obstacle to the further development of this work.This text based on the general environment of the Marketing and Distribution Integration mode of State Grid Corporation of China,aims to seek for the study of various experiences and problems under the innovation of this mode,and puts forward its own Suggestions for the deficiencies after the operation.In the first chapter,analyzes the internal and external difficulties faced by domestic power gridenterprises,sorts out the research status of domestic and foreign distribution business,and points out the problems existing in the development of domestic distribution business.In the second chapter,introduces the relevant theoretical concepts and main contents,and analyzes the feasibility of the operation and linking from the perspectives of lean management,business process management and information integration theory.In the third chapter,analyzes the business model and existing problems of Bengbu Power Supply Company,and concludes the necessity of operation and distribution.The fourth chapter,based on the camp match the pilot companies through Bengbu power supply company as an example,first camp after the match through the construction of the organizational structure of the second to the camp after the match through maintenance of lean management in production,clear business process,data sharing system optimization analysis in three aspects: line loss index,obtained results brought by the camp with transfixion,finally analyzes the camp after the match through two problems still exist.Chapter five discusses the lack of integration level and informationized control platform after the operation and distribution of Bengbu Power Supply Company,and puts forward its own optimization countermeasures.Chapter six summarizes the content of this paper and draws the conclusion of this paper.
Keywords/Search Tags:Marketing and Distribution Integration, Lean management, Information integration, Business process
PDF Full Text Request
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