Research On Theme Landscape Construction Of Rural Specified Flower Garden Based On Attraction Evaluation

As a new form of theme rural recreation carrier,rural specified flower garden has gradually sprung up in China in recent years.From the perspective of macro policy,the state and society vigorously promote tourists to choose rural tourism,and encourage local governments or indigenous people to spontaneously organize tourism activities with flowers as the theme,thus setting off bursts of "flower viewing" and "flower appreciation" upsurge,injecting fresh vitality into scenic areas in rural areas,expanding the local tourism market,and bringing a new development model for rural agriculture and flower industry.On the other hand,at present,there is a serious phenomenon of homogenization in the content and form of domestic rural specified flower gardens,and its tourism market-oriented competition is becoming more and more fierce,which is not conducive to the later sustainable development.Therefore,finding out the key factors affecting the tourism attraction of rural specified flower garden theme landscape,analyzing its construction mode and construction ways can provide a scientific basis for the development of rural economy and flower tourism,so as to enhance the landscape competitiveness in rural tourism destinations and promote the healthy and sustainable development of rural flower tourism.This paper will focus on the tourism attraction evaluation and construction mode of rural specified flower garden theme landscape,and design the theme landscape in the actual case combined with the theoretical results.Evaluation of tourism attraction is the key content in tourism research.This paper takes the research results of rural landscape tourism attraction as the theoretical premise and combines the constituent elements,characteristics and types of rural specified flower garden theme landscape,and subdivides the factors affecting tourism attraction according to the three systems of pull,thrust and resistance,including environmental friendliness,landscape beauty,landscape perception,development demand,landscape accessibility and landscape visibility of 6 second-level indicators and 25 third-level indicators.Then constructing the evaluation model of rural specified flower garden theme landscape tourism attraction.On this basis,the expert questionnaire and tourist questionnaire are designed respectively to investigate the relevant experts and visitors in the industry,and then the analytic hierarchy process is used to process and analyze the expert questionnaire data,calculate the weight value of each factor layer,and draw a conclusion:the landscape pull system has the greatest impact on the tourism attraction of rural specified flower garden theme landscape,the demand push system takes the second place,and the tourism resistance system has the least impact on it;Then take Nanjing Tangshan Youfang rose garden,Nanjing Jiangning Hushu chrysanthemum garden and Anqing Huaxi tea valley as the example research objects,through issuing the tourist questionnaire,the tourists who come forward to understand their views on the importance of various influencing factors of the theme landscape tourism attraction in the park,make an empirical Analysis on the tourist questionnaire data by using the fuzzy comprehensive evaluation method,and draw the following research conclusions:(1)At present,the comprehensive tourism attraction of rural specified flower garden theme landscape is at the "general" level.The evaluation score of landscape tension system in the first-class evaluation index is the highest,belonging to the "strong" level,while the evaluation scores of demand thrust system and tourism resistance system are lower,at the "general" level;(2)In the secondary evaluation indicators,except that the evaluation score of development demand is the lowest,which is at the "relatively weak" level,the other five indicators are above the "general" level,in which the landscape beauty and landscape perception are at the "strong" level,which shows that the theme landscape of rural specified flower gardens is excellent in making use of existing resources to create characteristics,but the ability of sustainable development is still insufficient.In view of the above evaluation results,on the premise of a detailed analysis of the characteristics and principles of the theme landscape construction of rural specified flower gardens,this paper puts forward the specific application of six expression methods that emphasize scale,simulation reproduction,abstract metaphor,derivative inheritance,innovative integration and landscape IP,and expounds the methods to enhance the tourism attraction from three aspects: the theme positioning of the park,the design of characteristic plant landscape and the design of derivative cultural landscape.Finally,based on the theme landscape planning and design theory of rural specified flower garden,Siyang Lai’an rose garden is taken as the planning object to verify the method mentioned above.The design focus is to reasonably plan the functional groups of rural rose special garden,and make use of the advantages of the diversity of local flower industry and rose varieties to create a multi-level landscape with rose as the main body and multiple plants matching each other in landscape construction.At the same time,it also pays attention to the experience of landscape participation,and continuously enriches and improves the functional needs of rural specified flower gardens by setting interactive cultural devices,so as to create a comprehensive rural tourism theme scenic spot.