Research On Marketing Strategy Of J Company

As a general mechanical product,air compressors were first introduced in metal smelting.At present,the application is widely seen in many industries,like steel,electric power,mining,textile,light industry,transportation facilities,food and medicine,aerospace and infrastructure.Powering different tools,transport equipment lifting equipment and snatching equipment.In recent years,due to global energy shortages,the prices of energy and raw materials have continued to rise.Together with the increase in domestic labor costs,the operating costs of manufacturing companies have risen and profit margins have shrunk,which as a result leads to a decrease in demand for compressors.Meanwhile,to worsen the situation,several well-known international brands using their own advantages to gradually grab market shares in China from others.Thus,it,undoubtedly,poises huge pressure to domestic air compressor manufacturers.In addition,due to the chaotic management between individual manufacturers and sellers,and so the cross-competition between sellers is extremely fierce.However,in the face of increasingly cruel market competition,major manufacturers,importers and sellers often turn to a war?the traditional price competition?as a main means to fight back.And how to enhance the company's competitiveness and enhance profits in this competitive environment,so that enterprises can maintain long-term development? The answer my require enterprises to change their original marketing management model,and take advantage of scientific marketing strategies.In the paper,it is mainly for the screw compressor manufacturers?for instance,J Company is right in such an environment,on how to adjust the marketing strategy,and quickly expand the marketing strategy,and quickly expand the market.By doing so,J Company can plant its footing in the domestic market,and then develops a scientific and targeted marketing strategy to provide guidance for its development.The research in this paper has a layout based on the current situation of China's market economy,the competition of the screw compressor industry,and a comprehensive review of the Company's current situation and marketing strategies.By introducing the four-dimensional marketing theory combined with the previous 4P combination marketing theory,an appropriate marketing strategy is proposed to adapt to the current situation and seize more market.In the paper,a series of measures is listed for the Company's marketing strategy reform,such as: increasing product awareness,improving pricing models,and determining the distribution market,which will ensure the smooth implementation of the marketing strategy,so that J Company can hold a firm,unfailing place in the fierce market with higher market share rates.