Competitive Strategy Research Of W Motor

With the rapid development of the economy,the increase in people's disposable income and the fast-paced work and life,the public has a great demand for the convenient travel tool of private cars..In 2009,China's auto production and sales surpassed those of the United States and became the world's largest auto market.In 2018,China's domestic auto market is becoming saturated,the sales volume of passenger cars showed negative growth for the first time,and the competitiveness of independent auto brands was weak,and more than half of the market share was occupied by foreign auto brands.With the increasingly severe environmental pollution and energy scarcity in China,under the background of the downward trend of automobile market sales and the implementation of low-carbon economy in China,the development of low-carbon economy has become the mainstream trend of the future economy.Energy utilization efficiency and energy pollution-free are the key points of low-carbon economy.Developing new energy vehicles is an important measure for energy conservation and emission reduction,and is one of the necessary paths for China's sustainable development and the transformation and upgrading of the automobile industry.Therefore,it is of great significance to study the competitive strategy of China's new energy automobile enterprises,which can promote the new enterprises to integrate into the traditional automobile industry competition pattern and make them gain stronger competitiveness so as to develop healthily and stably.Based on the theory of strategic management,this paper selects W auto,which was just established in 2014 but has a representative development status,as the research object,firstly,the development status and characteristics of the new energy automobile industry are summarized.Through the analysis of the external environment of W company,the PEST model is used to analyze the four aspects of the external environment of W company.Then,the internal environment is studied to summarize the internal advantages and disadvantages of the company.The analysis revealed that,W company in the development of the industry growth,although the industry more competitive,but the company has great development advantages,using the differentiation competitive strategy quickly fired brand awareness and occupy a certain market share in niche markets,but the development of the industry does not have the company expected high growth,sales did not reach a certain size,then gradually appeared many problems need to solve urgently,exposed some disadvantages during the rapid development of the company?The last part of the content is based on the analysis of some Suggestions for the company's development measures,should increase revenue and reduce expenditure,further highlight their own advantages,pay attention to the sales performance,increase marketing efforts,enhance their own hematopoietic function rather than relying solely on external financing?...