Study On The Competitive Strategy Of Shenyang General Aviation Limited Company

With the development of China’s economy in recent years,the development of general aviation has been included in the national "12th Five-Year" plan as a national strategy.China’s general aviation industry is developing rapidly and its development speed will become faster and faster with the growth of the economy,the development of general aviation industry,more new airlines will join the market competition will become more intense.Shenyang General Aviation Co.,Ltd.is an old general aviation enterprise in the Northeast region.The company has lost market share and has a single main business.At present,the competitiveness of the market has declined seriously,It is urgent need to find the core competitiveness of enterprises,and to make for the survival and development of enterprises competitive strategy makes the enterprise in the competition increasingly fierce industry to survive and develop in the market.Firstly,by using PEST analysis method from the four aspects of political,economic,social and environmental analysis of Shenyang General Aviation Company Limited of the external market environment,including the country,issued and implement relevant industrial policies in the northeast region,the overall economic situation,industry development,the Shenyang general aviation company limited the external environment.Secondly,we analyzed the macro industrial environment and regional industrial environment of Shenyang General Aviation Co.,Ltd.,and introduced the internal capital,material resources and human resources of the company.To conduct a comprehensive analysis on the Shenyang General Aviation Company Limited line of internal and external environment,we use SWOT analysis method,the Shenyang General Aviation Co.Ltd.has its advantages and disadvantages,opportunities and challenges are analyzed,the SWOT model was built,making the enterprise SW strategy and OT strategy,and on this basis,analysis of the core competitiveness of enterprises,combined with their own situation,in addition to the future demand forecast of aviation market and relevant national policies to control,tailored for the enterprise fit enterprise present situation of competitive strategy and the corresponding implementation and safeguard measures.The northeast region of excellent general aviation flight personnel,and navigation flight school of Shenyang general aviation company limited in 2018 will be approved and put into operation,this is a big advantage of enterprise is different from other regional competitors,we defined the core competitiveness of Shenyang General Aviation Company Limited is the cultivation of talents,and so based on the establishment of the future competitive strategy of enterprise is the personnel training as the basis of the competitive strategy.At the same time,in order to guarantee the smooth implementation of the competition strategy,this paper has formulated relevant safeguard measures for Shenyang general aviation limited company from the human resources,technical equipment and business development.Through the effective implementation of the competition strategy,will enable enterprises to make appropriate business decisions in accordance with the established strategy,share the premise in the maintenance of the traditional industry market share,expand the market scale,while the development of emerging market direction,expand the business scope of the enterprise,enhance the core competitiveness of enterprises,so that enterprises in the the competition tends to maintain a good market competitiveness of the low altitude air fierce,the depth of mining enterprise potential,improve the enterprise management decision-making ability,effective coordination of the various departments and enterprises,help enterprises to achieve a stable and adequate profitability,achieve sustained and stable development of enterprises.