Dalian Port Group General Cargo Terminal Company Competitive Strategy Report

The Bohai Rim port group is an important force in China's maritime shipping industry.In the coastal port area of Liaoning province,the Port of Dalian has been established as the core leading port,followed by Port of Yingkou and Port of Jinzhou,driving the development of other ports in Liaoning province.There is fierce competition among ports in Liaoning,especially between Port of Dalian and Port of Yingkou.One of the main competitions is in the grocery sector.The main supply of goods of Port of Dalian and Port of Yingkou are both commodities such as coal,ore,grain and steel.Both ports have their advantages and disadvantages.The important goal of Dalian Port Group General Cargo Terminal Company is how to improve its competitiveness in this fierce competition to have more long-term development.Therefore,the main research contents of this paper are as follows:(1)Firstly,the background and significance of the topic of this paper as well as the domestic and foreign research status are introduced in detail.The concepts of SWOT Analysis,PEST Analysis,Grey models,competitive strategy and other concepts used in this paper are briefly explained to lay a good theoretical foundation for the writing of this paper.(2)Secondly,make detailed evaluation of external macro environment,current competition among circumjacent ports as well as current internal situation of Dalian Port Group General Cargo Terminal Company by using the analysis methods mentioned above.A grey model is built to predict the throughput of the general cargo terminal company in the next five years,Advantages and disadvantages as well as treats and opportunities of the development of general cargo terminal company have been stated to pave the way for the continual writing of this paper.(3)Lastly,the strategic objectives,positioning and the principles of general cargo terminal company have been determined through the theory of Porter's Generic Competitive Strategies.Moreover,the suitable competitive strategies for the company and the specific measures for implementation have been selected,and a series of security measures of the competitive strategies have been formulated to make sure the selected strategies can be implemented successfully into the company.Port of Dalian has a great responsibility,it assumes the historical mission to develop with the city.As a part of Port of Dalian,the general cargo terminal company should do its own work well,promote the development of the harbour industry and construction of port-city integration,improve port service system,and accelerate the construction of informatization of the port.This paper has formed a relatively completed system,which is of great theoretical and practical impact on the research of the competitiveness of general cargo terminal in northeast China.