Innovative Research On Product Packaging With Cultural Characteristics Of Taishan

Taishan Ping An culture has a long history,and under the nourishment of Ping An culture,Taishan cultural characteristics products flourish.In recent years,Taishan Jade,as one of the newly developed jade species,has a good prospect for development based on the fame of Taishan peace culture and government support.Since its discovery,Tarzan Jade has not yet established a unified evaluation standard,and the uneven carving process of jade has affected the enhancement of its value.The series design of Tarzan Jade packaging is cluttered and does not form a unified visual image,resulting in low market awareness,weak brand awareness and poor promotion path.Therefore,this thesis analyzes and researches the packaging of Tarzan Jade to address the foreseeable problems in the process of enhancing the value of Tarzan Jade,and seeks to reshape Tarzan Jade in terms of packaging design positioning,consumer positioning,market positioning and overseas promotion.This article is based on the analysis of the Ping An culture of Taishan,to conduct innovative research on the current state of packaging of Taishan Jade,and through field research,to observe and collect information on the carving,packaging,sales and other aspects of Taishan Jade,and come to the conclusion that the packaging design of Taishan Jade should be closely integrated with the Ping An culture if it is to be innovative.At the same time,in order to promote Tarzan Jade,this paper combines the recognition of Tarzan Jade products in overseas markets,and uses Japan as an example to explore the conclusion that overseas promotion needs to be combined with the local cultural background.In the light of the above research and analysis,this paper incorporates the elements of Taishan peace culture into the design of Taishan Jade packaging.By targeting the consumers and target market of Tarzan Jade,using the Lenovo method,choosing green as the base color and the characteristic element of auspicious clouds,we design the cultural special product packaging for domestic and international markets by different visual methods.In the end,the Tarzan Jade packaging derivatives were designed and promoted with the VI visual system in line with the market demand.