The Application Of Local Culture To Cultural And Creative Product Design

Under the influence of globalization,we have entered the international spread of diversity of cultural industry development,the characteristic of the culture industry is increasingly forming,not only explore the respective product unique design style and positioning,but also by product output permeate into other People’s Daily life,in turn,impact the area’s local culture,lead to frequent phenomenon of homogeneity of the local culture.In this background,combined with creative thinking about cultural subject and local context,to find,deep excavation has its own characteristics of local culture,the development of local culture unique trait of products,designed to highlight the local cultural features,more attractive and market competitiveness,meet the demand of modern human spirit and aesthetic requirements of the product,is the only way of cultural creative industry in our country.Taking local culture as raw material and applying it in the development of cultural and creative products,local cultural and creative products become carriers with cultural inheritance value,which can deepen consumers’ "cultural identity",arouse consumers’ attention to local culture,and make local culture be more effectively inherited and carried forward.Therefore,this study takes local culture as the starting point,summarizes the prominent characteristics of local culture through relevant theoretical analysis,so as to help designers to have a clearer understanding of local culture.In order to sort out the design elements that can be extracted locally,this study sorted out the types of local cultural resources and put forward the application points of local culture,so as to establish the internal relationship between local culture and local cultural and creative products.Based on this,this paper discusses the characteristics of local cultural and creative products in order to convey local culture and become unique cultural and creative products.In the research process,in order to better analyze and explore how local culture is applied in cultural and creative products,the semiotics and cultural level and other relevant theories are discussed and interpreted before in-depth analysis and research of individual cases,so as to provide a theoretical basis for the design practice of cultural and creative products in the future.Combined with the existing case analysis,the design inspiration is obtained,which plays a guiding role for the follow-up research work.Second,this study through the trees in Taiwan area,sanhe tile kiln for on-site visit investigation and relevant literature review,understand the development and the present condition of the products,at the same time wen gen products in system analysis,the transformation pattern and design method of systematic induction and collation,related design practice in the future with greater significance.At last,based on the case analysis and preliminary discussion,the paper puts forward the design principles,transformation methods,design methods and development strategies of applying local culture to cultural and creative design.Therefore,it can promote the inheritance and development of local culture from the aspect of cultural and creative product design.Meanwhile,It is hoped that this study can provide a corresponding research Angle for the design and development of cultural and creative products.