A Study On The Design And Modern Application Of Gold And Silver Packaging For Export In The 13th Bank Period

During the Thirteenth Bank Period,Guangzhou Thirteenth Bank was the only trading port opened by the Qing government to Western foreign businessmen,operating and managing Chinese and Western business banks.The gold and silver packaging for export during the period of the thirteenth line is one of the important commodities sold to the West,and has high artistic value and cultural connotation.This paper analyzes the development background and development context of the gold and silver material packaging exported to the thirteenth line through a variety of methods such as research and literature research,and summarizes its artistic characteristics such as shape and pattern,and combines modern gold and silver materials.The current status and trends of packaging,in-depth analysis of the cultural characteristics of the gold and silver packaging during the 13 th line,extract the most representative of the symbol of its culture,break up,reconstruct and transform,designed to meet consumer aesthetics and The demand for modern silk packaging is expected to provide theoretical and practical reference to modern packaging design.First of all,from the perspective of society and economics,the social background of the13 th Bank period and the crafts,types and uses of exported gold and silver were analyzed,and how these times and craft backgrounds influenced the artistic characteristics of packaging,And what role did the exported gold and silver packaging play in this period,and how does its content relate to it? At the same time,we should explore the types of exported gold and silver packaging,combining theoretical and practical cases to study different types of packaging The change of functions,patterns,and materials not only helps to explore the reasons why the gold and silver packaging exported to the West during the 13 th line period is popular in the West,so that modern packaging can learn from it,and it is also conducive to finding suitable cases for modern packaging design.Secondly,the gold and silver packaging for export in the 13 th line was classified into square and round,multi-curved,bionic,and other packaging shapes,as well as packaging patterns of characters,religion,animals and plants,landscape architecture,badges,ships,etc.And summarized these artistic features,summed up the export of gold and silver packagingin the 13 th line period under the influence of traditional Chinese Lingnan culture,marine culture,and Western Baroque,Rococo style,etc.,presenting Western style,Chinese style as the representative The combination of Chinese and Western artistic features,as well as the past and present,explore the future development direction of China's modern packaging in the context of economic globalization,the Belt and Road,and cultural confidence.Finally,based on the modern gold and silver packaging design for export during the thirteenth row,the silk-commodity that was traded more on the Silk Road during the thirteenth row was selected as the content of the modern gold and silver packaging,combined with modern gold and silver Material packaging design status,process status,existing problems and packaging trends,market research on modern silk packaging,through research found that there are unclear grades of silk packaging on the market,homogenization of packaging,insufficient exploration of traditional culture and regional culture In-depth and other issues,therefore,it is necessary to accurately position the modern silk brand for product positioning,packaging positioning,and consumer positioning,and learn from the artistic style,cultural connotation,and tolerance contained in the gold and silver material packaging for export during the 13 th line.Sexual characteristics,design packaging with Chinese and Western cultural characteristics,and give it packaging concepts such as emotion,sustainability,functionality,and personal customization.The packaging brand takes Yangcheng Beauty as its brand name,redesigns and recreates on the basis of the representative elements in the gold and silver packaging exported in the 13 th line,the characteristic buildings of Lingnan and the West,and the landmark architectural elements of modern Guangzhou.Combining the gold and silver chisel engraving process during the thirteenth line and modern printing processes such as bronzing and die cutting,silk packaging with deep cultural connotations was created.This cultural packaging not only enhances the added value of the product,but also enhances the competitiveness of the brand.It also showed the charm of Chinese traditional culture to the world and provided a new design idea for modern packaging.