Study On The Application Of Packaging For The Monarch Theme Range

Chinese traditional festival culture is the most representative national culture in China for thousands of years.The times are constantly developing,allowing people’s material living standards to be further enhanced,and gradually people are beginning to pursue spiritual needs.Influenced by Western festivals,people began to pay attention to the traditional festivals of their own nation,while the introduction of holiday policies made traditional festivals more important,thus driving the development of the market economy,people began to care about the packaging design on the market,putting forward new requirements,focusing on the practicality of product packaging at the same time,the packaging should also convey the corresponding cultural connotation and aesthetic value.The end of the epidemic has led to more and more people pursuing balanced nutrition,and as daily life gradually returns to normal,dairy products are being enthusiastically sought after,and investigations have revealed that dairy products are both nutritious and in high demand.The combination of traditional festivals and dairy packaging for packaging design is conducive to promoting the cultural connotations of traditional festivals and can also drive the market economy,but there are not many cases of combining the two,lacking in-depth development.As a well-known dairy brand in Hebei,Junlebao has a high quality milk supply belt and a wide sales area,but the existing packaging design can no longer meet the diversified needs of consumers.Based on this,this paper will combine the traditional Chinese festival culture with Junlebao dairy brand product packaging design to study the festival theme series packaging design.In order to enhance the competitiveness of Junlebao brand,this paper designs a new packaging design for it,taking the existing product as the main design body and the traditional Chinese festival as the creation theme,combining the traditional festival elements with contemporary design,through the analysis and research of the traditional festival culture,selecting its representative elements for refinement,reorganisation and redesign,making the brand packaging new life,making the new packaging design more in line with the current aesthetic needs This paper analyses the relevant theoretical research and summarises it.This paper analyses and summarises the relevant theoretical research,and integrates the cultural elements of traditional Chinese festivals with illustration styles to create packaging designs that bring the cultural power of traditional Chinese festivals into full play,enhance the influence of brands and meet the aesthetic needs of the market,while inheriting and promoting traditional Chinese festival culture.