| With the rapid development of China’s social economy,under the strategic guidance of "cultural self-confidence",the cultural industry has gradually become the new direction of the country’s industry selection.Pursue creative design works that can reflect the connotation of the country’s traditional culture.China has a long history.Since ancient times,the development of Chinese civilization has been inseparable from the continuation of regional culture.Each distinctive regional culture carries a unique cultural gene.At the same time,regional culture brings richer connotations and expressions to cultural and creative design.It is closely related to the development of cultural and creative industries and is an important direction for the development of Chinese cultural industries.Cultural and creative design collectively represents the trend of modern economic,social and cultural development,and gradually grows into the most dynamic cultural display and important pillar industry in the country and region.By re-decoding and re-encoding the material,behavior and spiritual connotation of excellent culture,and comprehensively designing various factors to achieve the reproduction and activation of cultural intrinsic genes,the excellent culture can be spread while satisfying the material experience And spiritual appeal.Due to the late start of the development of China’s cultural and creative industries,a nd the related theoretical research is still in the exploration stage,the homogeniz ation of cultural and creative products on the market is serious,does not reflect sufficient regional characteristics,less touches the deep cultural connotation and lacks innovation.This article uses literature research,field investigation,case analysis,user survey and other research methods,through five chapters of discussion,to complete the cultural and creative design research based on regional culture.Starting from the concept and value of cultural creativity,the significance and value of cultur al and creative products are expounded,and the application fields of cultural and creative products are combed.The third chapter analyzes the research value of regional culture and the necessity of combining with cultural creative design,analyzes and summarizes the phenomena existing in the market,and the fourth chapter proposes solutions to the above phenomena and problems one by one,and summarizes the design-oriented Regional cultural level information,as well as innovative design principles based on the local,etc.,to build a comprehensive idea of creative products based on regional culture,and in the fifth chapter co mbines the development of Qingdao West Coast cultural and creative products to verify the feasibility of this idea.This article provides a new reference for the development of cultural industries in other regions and the inheritance of regional culture. |
