Researchfor On The Development Strategy Of Shandong YS Building Materials Company

With the rapid development of economy and society,China's construction industry has entered a new stage of development.The booming of construction industry brings new opportunities to the building materials industry,and the industry competition is also increasingly fierce.As an important part of building materials industry,small and medium-sized building materials enterprises should seize the opportunity of rapid economic development,while ensuring the existing market share,and further expand the market share.This article belongs to the self subject,according to the students in academic research in strategic management theory,in-depth analysis and further research on the strategic management problems of Shandong YS building materials Co.Ltd.,summarizes the management experience and find the deficiency of enterprise and puts forward some corresponding countermeasures,so as to make the development strategy of the company.Shandong YS building materials limited company is Shandong city in Liaocheng Province,a manufacturer of aluminum building materials company(hereinafter referred to as the "YS building materials company),in the current domestic building materials market increasingly fierce competition environment,YS building materials company is engaged in professional production of aluminum products building materials enterprises,enterprises are facing stagnation,lack of stamina.Position.How to expand production scale,ensure healthy and orderly development and formulate effective development strategies in the increasingly fierce competition in building materials market is the most urgent problem for YS building materials company at present.This article helps the YS building materials company to formulate the enterprise development strategy with the enterprise strategic management theory and analysis method,and helps to realize the new breakthrough.According to the research of YS building materials company's strategic development related theory of strategic management,then using PEST analysis method to carry on the analysis from four aspects: political environment,economic environment,social environment and technical environment of YS building materials company's external environment,then according to the resources held by the company and business development the YS building materials company internal environment for further analysis,according to the SWOT analysis,the internal advantages of YS building materials company and the external competition and threats were analyzed,obtained for YS building materials company's development strategy,provide a reference for the selected development strategy of YS building materials company,finally from the YS building materials company development strategy for the implementation of the comprehensive explain and control,but also can provide reference for the development strategy of the enterprise in the industry.