Study On Development Strategy Of Automotive Die Business In Shanghai Yanlong Industrial Company

From the current situation of China's automobile mold manufacturing enterprises,enterprises with limited technology and equipment and small scale account for a large proportion.As far as the competition in the Chinese automotive mold market is concerned,the low-end and mid-end mold market tends to be saturated,while the high-end market has few competitive companies.The core mold of the automotive industry is highly dependent on imports,but the continuous improvement of China's mold industry technology and product level and the gradual improvement of supporting processing capacity have gradually tilted the supply chain system of the international mainframe industry to domestic enterprises,which has also brought the rise of some enterprises.Good development space.With the continuous expansion of the automotive mold market demand,the gradual application of computer software,CNC machine tools and advanced production equipment in the mold industry,China's automotive mold industry is facing new opportunities and challenges.Shanghai Yanlong Industrial Co.,Ltd.is a professional enterprise that designs and manufactures molds,gages,fixtures and stampings and welding sub-assemblies for interior and exterior panels of automobile bodies.At present,it has the ability to prototype and manufacture molds for white body samples.The mold design and manufacturing capabilities of the white body large outer cover,research and master the design and manufacturing capabilities of the stamping die and its application products.Faced with the increasingly fierce competition environment,Shanghai Yanlong Industrial Co.,Ltd.'s automotive mold business management and technology constraints have restricted the growth of the company,and there is still room for optimization in cost control and personnel structure.This paper studies Shanghai Yanlong Automobile.The development strategy of the mold business solves the problems existing in the development of the enterprise.Through a comprehensive analysis of the industry competition,the bargaining power of suppliers and customers,potential threats and alternative products,the company's core competitiveness is defined to maintain the mid-to high-end product line.Through analysis of the company's own advantages and disadvantages,opportunities and threat analysis of the external environment,and understanding that domestic stamping products have a price advantage,the overseas market has great potential,the government supports the development of high-tech enterprises,and the rapid growth of demand in the downstream automotive industry will greatly promote The development of the automotive mold industry.However,competition between industries is fierce,labor costs are rising,and automobile lightweighting puts higher demands on technology.In order to avoid low-end malicious competition in the mold market,further improve the technical level of automobile molds,seize the high-end mold market,and combine the entire external environment.Based on the analysis of the dimensional factors,the company chooses to integrate the strategy with low cost and high difference to cope with the opportunities of the external environment and bring better development to the enterprise.Shanghai Yanlong Industrial Co.,Ltd.has mature technology and has a high level in the industry.It has become a core supplier of some enterprises;its product quality is high and it has strong competitiveness in stamping die;however,the company lacks technical experts and high-end talents.Mature sales team,management system is not perfect,compared with foreign competitors,the technical level also has a certain distance.In order to ensure that the corporate strategy meets the actual development needs,measures have been taken to increase technical input,strengthen marketing,improve the talent mechanism,and improve management.In addition,we will integrate the factors affecting internal development and external environment,summarizing the problems found,conducting talent incentives,introducing technology,building marketing teams,and implementing cost classification management to achieve continuous improvement and pursuit of excellence.Through the research on the development strategy of Shanghai Yanlong Automobile Mould Business,this paper completes the reasonable goal of the company becoming the preferred partner of the whole vehicle enterprise,and provides management with decision-making basis to solve the competition and development problems faced by the enterprise.