Research On Development Strategy Of M Automation Company

With the support of national policies,the crane safety monitoring industry has welcomed new development opportunities,but at the same time,serious product homogenization,lack of innovative research and development capacity,market competition environment continued to deteriorate continue to haunt the development of the enterprises.Therefore,how to achieve rapid growth in the market environment where opportunities and threats coexist has become a new topic for crane safety monitoring enterprises to consider.Based on this,this paper takes M automation company as the research object,analyzes the macro,micro,internal and external environment faced by the company’s development,and constructs the strategic factor analysis matrix to comprehensively evaluate the above environmental factors,and draws the conclusion that the company is facing more threats than opportunities,more advantages than disadvantages.Then,based on the grand strategy matrix thorough screening alternative strategic choice for company current situation,think matrix in the second quadrant strategies for the company is of great significance.Secondly,by using SWOT analysis,prove that ST strategy is the best strategy for the company.Finally,this paper uses the QSPM matrix to evaluate the alternative plans and draws that the best strategic plan is the market penetration plan.In order to ensure the implementation of the best strategic plan,this paper also readjusted and revised the market positioning and strategic objectives according to the strategic development environment of M automation company,developed corresponding solutions from the functional strategy,competitive strategy,corporate strategy and other aspects,and proposed to implement strong institutional guarantee,human resources guarantee and organizational guarantee.This article uses advanced strategic management concepts to conduct in-depth analysis of M Automation,and has formed important conclusions,which not only can effectively improve the current development of M company,help the company adjust the development layout,and at the same time for the same type of enterprise and for the entire industry has important guiding value.