Research On The Application Of Tibetan Architectural Elements In Tourism Cultural And Creative Design

In recent years,with the continuous improvement of people's living standards,on the basis of meeting the material needs of people,People are not satisfied with the former shallow type of tourism,and put forward new demands for the humanistic stories and cultural connotations behind the tourist attractions.In recent years,Tibet has become one of the most popular tourist areas in China,and people's attention to Tibetan culture has also gradually improved.Tibetan architecture is the epitome of Tibetan culture,the representative regional characteristic resource of Tibet,the carrier of thousands of years of social change and unique architectural culture in Tibet,and the embodiment of the essence of Tibetan habitat culture and the change of people's life style,values and aesthetic thoughts in a particular historical period.The study of Tibetan architecture is an important part of the study of Tibetan culture.The introduction of Tibetan architecture into tourism cultural and creative design can not only better highlight the unique features of regional culture,but also meet the needs of consumers for the connotation,emotion and appearance of tourism cultural and creative design,as well as inherit and carry forward Tibetan culture.The 13 th five-year tourism development plan has brought new opportunities and challenges to the development of tourism culture and innovation in Tibet.This paper takes the tourism cultural creation as the research object and how to apply the Tibetan architectural form as the starting point.Through the analysis and arrangement of Tibetan architectural elements,this paper analyzes the application of Tibetan architectural aesthetic features and cultural implications in cultural and creative products from the perspective of aesthetic analysis and design techniques.On this basis,the paper analyzes the outstanding architectural cultural creation cases at home and abroad,analyzes the current situation of the tourism market in Tibet,and explores thedesign strategies for the application of architectural elements in tourism cultural creation.Finally,in the stage of design practice,this article from the architectural modeling,building components,respectively to extract the typical elements in architectural decoration,adhere to market-oriented,highlight the characteristics of regional culture in Tibet for the principle,combined with the contemporary aesthetic transformation,was carried out on the Tibetan architectural elements and applied to the tourist and product design,made a bold attempt to design practice.Through this study,explore the architectural elements of tourism creative design strategy,to fill the Tibetan architectural form in the application of graphic design,It also provides more reference for the design of cultural tourism in Tibet and other regions.The paper analyzes the possibility of the application of architectural elements in tourism culture and creative design.