Research On Yangzhou Souvenirs Design Based On Canal Culture

With the advent of the new era of national tourism economy,the development of tourism souvenirs,which is an important part of the cultural and creative industry,will also face new development opportunities.The ancient city of Yangzhou,as a city where modern civilization and ancient civilizations complement each other,the tourism culture extended by the Yangzhou Canal culture is an important window and city label for Yangzhou.Positioning the city label of tourist souvenirs from the perspective of the entire Yangzhou Canal culture,cultural city and memory city.Summarizing and enhancing the design of existing tourist souvenirs in Yangzhou.Clarifying and extending the development path of Yangzhou tourist souvenirs in the new era is the problem that this article focuses on.Firstly,this paper summarizes the rich connotation and unique endogenous culture of Yangzhou Canal culture.Secondly,in the perspective of vertical and horizontal contrast,the current situation,shortcomings and prospects of Yangzhou tourist souvenirs are systematically analyzed from the perspective of cultural city,cultural inheritance and communication.The concept and classification of tourist souvenirs are discussed,the characteristics of tourist souvenirs are analyzed,and the reasons for different purchases of souvenirs are explained.Thirdly,this paper starts with the new context of tourism economic development,starting from regional culture and user behavior,and proposes a tourism souvenir design strategy based on regional culture.Finally,this paper designs a new Yangzhou Canal cultural tourism souvenir from the perspective of the Yangzhou Canal culture.Through the design practice and evaluation,the research results of the Yangzhou Canal cultural tourism souvenir design are verified.This study combed the Yangzhou Canal culture and proposed a tourism souvenir design strategy based on regional culture.Verifying the research results through design practice.It provides a theoretical and practical reference for the in-depth study of Yangzhou Canal culture and its application in the design of tourist souvenirs.