Synergy Strategy Between China Southern Airlines And Internet Tourism Platform

As a traditional aviation enterprise,Southern Airlines and the role of distributor of the Internet tourism platform,should be a cooperative division of labor,mutually beneficial relationship.This paper introduces the current situation and development of Southern Airlines and Internet tourism platform,and analyzes their own characteristics,industry structure,industry status and future development prospects.Through the analysis of the relationship between the airlines and the Internet tourism platform,this paper not only summarizes the results of the cooperation between the two,but also summarizes the motivation of the competition from the conflict focus of profit distribution,passenger stickiness and policy requirements.Finally,it concludes that China Southern Airlines needs to seriously consider strategies to deal with the internet tourism platform.Then,this paper presents three major categories and five strategies: making full use of the remaining seats;establishing the air Internet to realize passenger flow;adopting a new loyal frequent passenger program to seize high-value passengers and improve customer stickiness;and taking positive measures to unite other airlines to establish the level of China's air ticket network.Taiwanese strategy and strategic transformation-to create an air-based Internet as the core of the new Internet tourism platform ecological strategy.In the process of analyzing coping strategies,this paper analyzes the implementation methods,effects and characteristics of the five strategies in detail to ensure that each strategy is enforceable,targeted and effective.At the same time,the advantages and disadvantages of the five strategies are compared with each other to make strategy decisions clearer.Finally,the paper concludes that China Southern Airlines should actively respond to the competition of the internet tourism platform,fully understand the characteristics of the Internet economy and platform mode,use corresponding strategic plans according to different realities and overall strategic plans,and actively create new aviation enterprises with "Internet + aviation".Rich products and services,more advanced management model,more forward-looking strategic planning,as soon as possible to become a world-class aviation enterprise,China's aviation industry to contribute more to the cause of greater success.