Strategies For Constructing Traditional Cultural Atmosphere In Indoor Commercial Street

With the rapid development of China’s economy and the prosperity of social life,consumers’ requirements for the environmental quality of shopping,catering,leisure and entertainment are constantly improving.As one of the important shopping space forms of the city,indoor commercial street should not only meet the diverse consumer needs of residents,but also be an important material carrier of urban culture,especially regional traditional culture.On the other hand,the deep connotation and atmosphere construction of Chinese traditional culture or local culture can also become an important way for indoor commercial street to display environmental characteristics,enrich shopping experience and promote commodity marketing.Among them,improving the cultural taste,setting off the environmental atmosphere,and balancing the relationship between cultural innovation and inheritance are the issues that architects must deeply consider,which are also conducive to improving the attractiveness and competitiveness of indoor commercial street in the city or district.On the basis of a large number of research on the indoor commercial street,combined with the project of the old Beijing overpass cultural street in the design of the author,this paper analyzes and explores how to make the indoor commercial street full of traditional cultural vitality and promote the harmonious development of cultural heritage and commercial interests.First of all,this paper studies the theoretical basis,analyzes and sorts out the research results of the traditional cultural atmosphere of indoor commercial street at home and abroad,which make up the theoretical basis of the research.Secondly,from the actual cases,this paper analyzes and summarizes the common problems existing in the construction of traditional cultural atmosphere in the indoor commercial street,combs and summarizes the characteristics of the traditional cultural atmosphere of the indoor commercial street and the relevant influencing factors and building elements,so as to formulate the strategy of creating the traditional cultural atmosphere of the indoor commercial street.Then,it combines theory with practice,and puts forward the strategy of creating the traditional cultural atmosphere of indoor commercial street.Finally,by the project of old Beijing Tianqiao cultural street in crab island,the feasibility of the strategy of creating traditional cultural atmosphere of indoor commercial street is verified.This paper puts forward that the traditional cultural atmosphere of indoor commercial street can solve the problems of theme positioning,format layout,space design and environmental layout through cultural metaphor,rich experience,guidance hint and emotional rendering.These aspects are also the main innovative research results of this paper.In termsof theme orientation,it enriches cultural metaphors by digging deep cultural connotations,and proposes cultural symbols and theme positioning strategies with local characteristics,diversified development and in line with the spirit of the times.In terms of format layout,it enriches the crowd experience by strengthening the interactive space theme,and puts forward the design strategy of increasing the experience interactive format layout and enriching the business operation mode.In the aspect of space design,this paper puts forward the strategy of optimizing the spatial organization mode by comprehensively considering the spatial scale and proportion.As for the environment layout,it uses the way of displaying the theme situation to render emotion,and puts forward the design strategy of interface design to strengthen sensory stimulation and display layout to render the theme situation.Through the above research,the paper reconstructs the basic framework of the traditional cultural atmosphere of the indoor commercial street,and puts forward the construction strategies of the traditional cultural atmosphere,so as to solve the problems and deviations existing in the construction of the traditional cultural atmosphere of the indoor commercial street,the paper provides an important practical design reference for the relevant construction projects,enriches and improves the field of the traditional cultural atmosphere construction of the indoor commercial street.