Research On Spillover Effect Of Highway Freight Platform Based On SEM

Since 2014,with the vigorous development of new generation information technology such as mobile Internet and online and offline interactive economic form,China's logistics platform has ushered in an unprecedented development peak,highway freight platform has become an important medium for highway freight transaction,and has also become the focus of domestic scholars.On the basis of summarizing and combing the results of previous studies,based on the spillover effect theory,taking the Yunwulian platform under the Jiangxi Wanji Logistics s Co.,Ltd.as an example,this paper uses structural equation modeling(SEM)to empirically analyze the factors influencing the spillover effect of the highway freight platform to the user enterprises,aiming at enhancing the spillover effect of the highway freight platform to the user enterprises and promoting the use of the highway freight platform.Cooperative development of household enterprises.The main contents of this paper are as follows:Firstly,this paper summarizes the highway freight platform and its spillover effect,puts forward the concept model map of the spillover effect of highway freight platform,and analyses the characteristics and development process of highway freight platform.At the same time,it puts forward the concept,significance and characteristics of the spillover effect of highway freight platform to user enterprises.Secondly,based on the conceptual framework of spillover effect of highway freight platform and existing literature,this paper puts forward the influencing factors of spillover effect between highway freight platform and user enterprises,including: regional market competition,financial market efficiency,infrastructure status,economic policy environment,industrial agglomeration and human resource level;At the same time,combined with the theory of spillover effect,this paper uses induction and deduction method to study the influencing factors of the spillover effect of highway freight platform;Finally,this paper uses questionnaire survey method to study and design the influencing factors of the spillover effect of highway freight platform questionnaire.Then,taking the Yunwulian platform under the Jiangxi Wanji Logistics Co.,Ltd.as an example,this paper first introduces the background of Wanji Logistics Company and Yunwulian platform;Then,through the collection and pretreatment of questionnaire data,descriptive statistical analysis and reliability and validity test of sample data are carried out by SPSS software;Finally,the research hypothesis of six major influencing factors is verified by using structural equation model(SEM)and AMOS software.Finally,this paper summarizes the influencing factors of spillover effect of highwayfreight platform on user enterprises,selects four angles of government,industry association,platform and user enterprise,and puts forward suggestions to promote the spillover effect of highway freight platform on user enterprises according to the relevant influencing factors and their influence degree.