Research On Development Strategy Of Hebei Port Group City Construction And Development Co.,LTD

Coastal economic belt is the front position of opening to the outside world.Coastal area is the door of opening to the outside world.As one of the first batch of coastal cities in China to open to the outside world,Qinhuangdao must promote the high-quality development of the coastal economic belt.One important starting point is to accelerate the comprehensive transformation and upgrading of ports.Compared with the advanced ports in the world,Hebei port group still has a big gap in port function,comprehensive service and carrying capacity.Facing the historical opportunity of coordinated development of Beijing-Tianjin-Hebei,Hebei port group urban construction and development co.,LTD undertakes the important historical mission of port transformation and upgrading.Based on the analysis and study of the company’s development status and internal and external environment,this paper expounds the company’s development strategy selection and strategic implementation focus under the current environment,and puts forward the guarantee measures for the implementation of the development strategy.In this paper,while applying theoretical knowledge,the real situation is fully considered and combined with the real situation.Firstly,based on the theories related to strategic management,the function and connotation of modern ports and the relationship between ports and cities are expounded,which lays a foundation for the follow-up analysis.Secondly,the basic situation of the company,enterprise resources,enterprise management and operation conditions are analyzed,and the external environment of the company is expounded from three aspects of macro,regional and industry.Again,for the company’s strengths,weaknesses,opportunities and threats of SWOT analysis,established the evaluation matrix,internal and external environment to form the strategy type selection based on SWOT analysis,and combining the relevant planning study the rationalization of the company’s development strategy and can realize the strategy implementation of the specific countermeasures,and puts forward the safeguard measures of form a complete set,points the way for the development of the company,also for other enterprises to provide valuable experience in the theory and practice aspects.