Research On The Port Logistics Development Strategy Of LH Group

With its special pivot status and diversified functions,the port has become an important link with its surrounding industries in the wave of modern scientific and technological innovation and the global economic integration.The consequent port logistics is also constantly beyond the traditional port services,giving more value to the port and related industries,has become an essential means of continuous development of the port.LH Group is an established state-owned enterprise group focusing on shipping and ports as the core business.Faced with increasingly fierce competition in port logistics,the Group's port logistics business is still mainly port loading and unloading with low business level,decentralized resources and irrational personnel structure.The relatively closed source of funds and management system has put the Group under great pressure in the development of its port logistics business.How to determine its own position according to its own advantages,how to formulate relevant development strategies,adapt to the increasingly fierce market competition,and enhance its comprehensive service capability and competitiveness is an issue that the Group urgently needs to study and discuss.On the basis of reading domestic and foreign literatures,this paper summarizes the concepts,functions,features and trends of port logistics,defines the related concepts and establishes the theoretical basis.At the same time,it elaborates on the overall situation of LH Group and the status of port logistics development.Using grey correlation analysis to identify the influencing factors of LH Group's port business.By analyzing the macro environment and industrial environment of the LH Group's port logistics business.Then use SWOT to analyze advantages and disadvantages of the development of port logistics,Opportunities and threats are described.Combined with the analysis of internal and external environment,the paper further extends that the development of port logistics in the Group poses the problems of weak logistics infrastructure,diversified logistics resources,low business level and lack of high-end logistics personnel,and expounds the causes of the problems.On this basis,in view of theexisting problems,it studies the development goals of the Group's port logistics business,determines the corresponding development strategies,and proposes a series of safeguard measures.