The Research On The Developing Strategy Of China Nuclear Industry 272 Uranium Company

CNNC 272 Uranium Industry Company is a state-owned enterprise mainly engaged in uranium purification and production.It is an important part of the nuclear fuel industry chain.With the increasingly fierce market competition,the company’s existing strategic planning is far from meeting the requirements of the company’s development.In order to enhance its core competitiveness,China Nuclear 272 Uranium Industry Company must formulate a strategic plan in line with the company’s development,solve various problems encountered in the process of development,so as to become bigger and stronger.In this paper,the development strategy of CNNC 272 Uranium Industry Company is studied by means of literature reading,investigation and quantitative analysis.Firstly,the basic theory and process of strategic management are elaborated,and the basic situation and development course of CNNC 272 Uranium Company are briefly introduced.Secondly,using PEST analysis method,the external macro-environment of CNNC 272 Uranium Company is analyzed from four aspects: political and legal environment,economic environment,social environment and technical environment.Using Porter’s Five Forces Model,this paper expounds the industry competition environment of CNNC 272 Uranium Industry Company.The SWOT analysis method is adopted to discuss the advantages,disadvantages,opportunities and threats of the development of CNNC 272 Uranium Company.Then,according to the actual situation and market environment of CNNC 272 Uranium Industry Company,several development strategies of CNNC 272 Uranium Industry Company are put forward,and the development strategies are comprehensively analyzed,selected and evaluated.The development strategies and implementation stages suitable for CNNC 272 Uranium Industry Company are summarized,and its specific strategic planning,competitive strategy and functional strategy are deeply divided.Analysis.Finally,in order to ensure the effective implementation of the strategy,the corresponding safeguard measures are put forward in the aspects of organizational structure,information management,risk management and corporate culture.Based on the study of the development strategy of CNNC 272 Uranium Company,this paper emphasizes the coordination between the enterprise strategy and internal resources,external environment and enterprise vision.The conclusions obtained can not only provide guidance and reference for the development of CNNC 272 Uranium Company,but also provide reference for enterprises with similar backgrounds.