Researches On Business Modle Recognition Based On Its Elements

Because of its clean environmental-friendly characteristics,electric vehicles received extensive attention of the world.Electric-vehicle technologies have made great progress these years,compared with conventional diesel or petrol fuelled automotive technologies,there is still a huge gap between them.In the short term,it’s not easy to make a breakthrough in technology,or to solve the problem such as lack of standard.Based on which,business model innovation comes to be an important mean to promote the industrialization of electric vehicles.Although electric vehicles industrialization course is short,the style of business model innovation is numerous.However,because of the theory is not yet mature,such as the understanding of its constituent elements is not unified,there are nine elements,three elements,six elements and so on.Incomplete theory system led to the lack of business model innovation practice guidance.All sorts of practice are so-called innovation mode,whether there are so many models is questionable.Therefore,further researches on business model elements and the pattern recognition are needed.In this article,seven types of electric-vehicle industry business model styles are summarized by reviewing the practice in the process of the industrialization of electric vehicles.On this basis,case analysis is conducted by the method of grounded theory,through which,components of the electric-vehicle industry business model,including three core elements,are extracted.The three core elements are the value proposition,operation management and profit model.Operation management includes two basic elements of the core resources and channels of cooperation.Profit model includes revenue model and cost model.These core elements are composed of thirteen dimensions.Based on core elements of difference,existing seven kinds of styles are divided into three types of the electric vehicle industry business model.And then,suggestions for improving the electric-vehicle industry business models of our country are made from the angel of those three core elements.