A Study On Landscape Planning Strategy Of Rural Tourist Destination In South Jiangsu Based On SNA

Driven by the strategy of urban-rural integration and rural revitalization,southern Jiangsu,as the pioneer of rural tourism development,has made great progress in the construction of tourist destinations and the overall landscape environment has been improved.However,there are also some problems in the landscape planning of rural tourism destinations in southern Jiangsu,mainly reflected in the urbanization and homogenization of landscape,regional cultural aphasia and other aspects,which further lead to the failure of the landscape of rural tourism destinations in southern Jiangsu to meet the diversified needs of social groups.To solve these problems,combined with Social Network Analysis(Social Network Analysis,SNA)Analysis methods and principles,from the material form of Sunan country tourism landscape space and the Social demand characteristics from two aspects,present situation and main focus on landscape space planning using groups of villagers and tourists landscape space requirements,explore the physical form of landscape space and the demand of community landscape relevance,landscape planning and optimization strategy is put forward,to improve Social value and promote rural tourism landscape of the south of the sustainable development of rural tourism is of great significance.In the study of rural tourism landscape,a large number of literatures have qualitatively studied the dominant material spatial form of rural tourism landscape.The reason why social network analysis(SNA)is used as the main method to study the landscape space of rural tourism destinations in southern Jiangsu in this study is that SNA can be used to analyze the landscape space of rural tourism destinations and their social representation and their correlation.First,social network analysis(SNA)adopts quantitative research methods such as model construction and graph theory to present visualized graphs and network structure diagrams,emphasizing the mutual behavioral relations among individuals within the network.Through quantitative research on the structure of landscape material space network and the structure of villagers' and tourists' behavior network of rural tourism destinations in southern Jiangsu province,this study analyzes the material form structure of landscape space and the characteristics of social demands of landscape.Secondly,the quantitative analysis results of SNA can make up for the deficiency of relevant studies at the present stage,and provide a more effective basis for the proposal of landscape planning strategies.In this study,the landscape spatial thinking and social network analysis(SNA)analysis methods and principles were firstly combined to build the landscape spatial network model and individual behavior network model respectively.Secondly,the landscape material spatial structure and social demand characteristics analysis.First,in the landscape space network model,Centralization,Degree Centrality and Convergent correlation in SNA are taken as parameter indicators to respectively explore and analyze the landscape material space of rural tourism destinations from the aspects of landscape space system connectivity,landscape space accessibility and landscape space cluster distribution.Second,the individual behavior in the network model,from the landscape of social demand level of villagers and tourists,according to the on-the-spot investigation to collect the villagers and tourists behavior path between the landscape space node,degrees at the center of the Degree of SNA(Degree Centrality),small world value(SWI)and tangent point analysis(Cutpoints)as parameters,respectively from the landscape preference,space cognition and activity course of villagers and tourists landscape space requirements analysis.Thirdly,the overall comprehensive analysis of "space-demand" is conducted to explore the relevance between the structure of landscape material space network and social demand,and to summarize the current situation and deficiencies of landscape space planning in layout,attraction and other aspects.Finally,a typical rural tourism destination in southern Jiangsu,Wangshan Village in Suzhou,is selected as the target area for empirical application research,and the SNA based landscape spatial analysis method is applied here to propose its landscape planning strategy.Based on field research and data sorting,the status quo of landscape space planning of Wangshan Village was summarized according to the analysis results,and the author was committed to guiding the material form planning of landscape space of tourist destinations in Wangshan Village of Suzhou based on the landscape needs of villagers and tourists.At the same time,further lead out the south Jiangsu rural tourism landscape planning strategy of exploration and thinking,effective realization of rural sustainable development.