Construction And Implementation Of Zhenhua Pump Industry Strategic Management System

By using PEST Porter five forces and SWOT analysis method,Zhenhua pump industry analyzes the present situation,macro and industrial environment,advantages and disadvantages of internal and external development and finds that the pump manufacturing industry is facing more severe market challenges:customer to product price,quality,service and delivery requirements are getting higher and higher(??),low price competition is fierce,cost pressure is high,profitability is weakening.It is necessary to speed up the pace of transformation and upgrading,strengthen technological innovation and management innovation,realize the high end,individualization,integration and service of products,make use of the new opportunity of the integration of the two,actively explore the new business model of manufacturing services,and improve the efficiency.To form the core competitive advantage of leading the industry;at the same time,we should strengthen the innovation of internal management,improve the efficiency of total factor production and strictly control the cost in order to cope with the fierce market competition and realize sustainable development.At the same time,the strategy choice,combat readiness and strategy implementation of Zhenhua pump industry have been deeply studied,and it is considered that Zhenhua pump industry is pursuing high-tech and high-quality products,and has the implementation condition of differential strategy.The product quality and R & D capability of Zhenhua pump industry are second to none in China,and the market of high-end people in China and the market of military goods are of great importance,so the differentiation strategy can be selected as the main competitive strategy.Differentiation is mainly achieved through further innovation.From the point of view of the target market,the target market is based on the domestic users,especially for the enterprises,the research institute,the chemical industry,the ship,the nuclear power and other listed companies to realize the supporting supply,and the overseas market can be developed after the appropriate conditions.On this basis,a set of scientific and effective combat standby management system is established,such as the overall strategy and goal of Zhenhua pump industry,the safeguard measures of strategic management implementation,the possible problems and countermeasures,and so on.It realizes the strategic control of the enterprise from scratch,and realizes the standardization,standardization and risk aversion of the strategic implementation process.A scientific paper scheme for the construction and implementation of a scientific war preparedness management system has been formed,and a model of gradual implementation and continuous optimization of the strategic management system has been established.It provides a successful case for the establishment and implementation of strategic management system for ship(ship)enterprises and domestic multi-variety and small batch(highly flexible)manufacturing private enterprises.